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New Digital Media
Up to date news on the latest trends and developments in Digital Media
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Microsoft reaches into TV market with Xbox Live ads

Microsoft reaches into TV market with Xbox Live ads | New Digital Media | Scoop.it

Interactive advertising, where you can wave or talk to commercials, is coming to a screen near you after Microsoft unveiled "NUads" for its Xbox Live online entertainment service.

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Kinect TV And Sesame Street Hack The Next Generation Of TV

Kinect TV And Sesame Street Hack The Next Generation Of TV | New Digital Media | Scoop.it

Xbox Kinect TV plans to bring interactive, immersive experiences to live action television and children's books with the help of National Geographic and Sesame Street's Workshop.

 

Xbox is unveiling a sharp idea for the next generation of television: interactive, live-action content, produced in partnership Sesame Workshop and National Geographic. Downloadable, linear episodes run like a normal television show but give children opportunities to play simple games with familiar characters and don virtual costumes that mold to their bodies and play around with the show's environment. A series of interactive children's books is also in the works. Dubbed "Project Columbia,” they allows burgeoning readers to explore the otherwise static world of a picture books with games, sounds, and augmented reality.

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Microsoft Touts the Kinect Effect as Part of Global Holiday Ad Campaign

Microsoft Touts the Kinect Effect as Part of Global Holiday Ad Campaign | New Digital Media | Scoop.it

On Nov. 4, 2010, Microsoft launched Kinect worldwide. A year later, a new Microsoft commercial, above, showcases the 'Kinect Effect,' showing how its motion-controlled gaming device has evolved into a product with much broader potential social impact.

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