When Apple unveiled the iPhone 4S last week, reaction from the media was generally mixed. With many anticipating the launch of the iPhone 5, many pundits quickly labeled the 4S a disappointment.
But don't tell that to consumers. The iPhone 4S is selling like hotcakes. In the first 12 hours of taking pre-orders, AT&T had already sold 200,000 units.
By the end of the day Friday, pre-order stocks were sold out across all three carriers in the U.S. offering the iPhone, AT&T, Verizon and Sprint. The same thing reportedly happened in other countries where 4S pre-orders were being accepted.
In all likelihood, the iPhone 4S will be the fastest-selling iPhone yet. So what gives? Why did so many pundits get it so wrong? There are three primary reasons.