New Digital Media
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New Digital Media
Up to date news on the latest trends and developments in Digital Media
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Matmi's Musings- digital entertainment

Matmi's Musings- digital entertainment | New Digital Media | Scoop.it

Visit the terrific treasure trove that is Matmi's magical world of digital musings.

 

Here is an ever growing collection of stories on digital media matters found while mooching through the web.

 

Ranging from info on the latest games to new media design to trends in the digital marketing stratosphere (and the occasional post that just makes the Matmians' smile).

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Tough week, fairytale ending at the DADIs

Tough week, fairytale ending at the DADIs | New Digital Media | Scoop.it

Matmi’s had an interesting experience this week and, in my opinion, we’re better off for it.


We got knocked back at three award presentations this week – and maybe we deserved it for getting a bit too big for our boots. 10 years in, most successful year yet, some great new clients and releases, nominations at The Webbys and Cannes Lions on our 1st attempts, blah blah. Had we started to believe our own publicity? Every marketing/PR person will tell you that’s a very dangerous thing, so I’m glad we were pulled up short.


It made winning Digital Agency of the Year at the DADI Awards last night very special indeed (yes, 4 award ceremonies in a week is a new one on us too). And to see Optathlon (United Airlines) pick up another win in the DADI’s Travel category was a fantastic pat-on-the-back for the team.


When Richard Draycott (MC’ing at the time) described the winner being in a ‘humble location” my heart started beating a little faster, and when he said “specialists in branded entertainment” it started to pound so that by the time I heard him say “And the winner is ….. Matmi!” I thought the whole audience would be able to see my heart about to leave my chest. The adrenalin rush kicked in and by the time I returned to Table 24, I was shaking like a leaf!


A monstrous Thank You


Guys, girls, everyone who voted for us, a monstrous thank you from the stunned and amazed Matmians of Macclesfield (that previously unknown centre of the universe). Thank you to Table 24 (LBi, BJL & The Drum) for your great company – let’s do it again soon, please. And thank you to everyone at The Drum and the judges of the DADI Awards for your obvious passion for digital marketing, and all the hard work that made last night’s awards ceremony the resounding hit that it was.


From a few over-awed Matmians, I can safely say it’s been a tough week with a fairytale ending which our CEO, Jeff Coghlan, should have been there to see in person, but duty called.


I hope we can live up to our voters’ expectations in Matmi’s second decade, should we work hard enough and be fortunate enough to be writing blogs (or whatever the 2021 incarnation is) by then.


From a very excited team of Matmians, enjoy. Penny


PS. A few quick messages: Ian & Bobby @ Lost Boys – enjoy LBK (Life Before Kids) while you can & all the best for next Spring’s arrivals. Richard – thank you for the name checks (which I’m sure I didn’t deserve) and when I’ve finished the first book, I’ll make you read it . James – JFDI and so will I. Lines ends, over & out.


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Matmi's Musings, The Year of Awards rolls on...

Matmi's Musings, The Year of Awards rolls on... | New Digital Media | Scoop.it
The Year of Awards rolls on... Matmi have had a fantastic year so far regarding recognition for our work. We have won at events such as The Big Chip Awards, The Digi Awards, How-Do Awards, nominated...
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Dell Hopes To Score With Gamification - The BrainYard - InformationWeek

Dell Hopes To Score With Gamification - The BrainYard - InformationWeek | New Digital Media | Scoop.it
Dell will use a mobile app and gamification techniques to encourage attendees to get the most out of its upcoming Dell World conference.
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TechCrunch | Kno Turns Textbooks 3D (Video)

TechCrunch | Kno Turns Textbooks 3D (Video) | New Digital Media | Scoop.it

How do you make a digital textbook more than just a glorified PDF on a tablet? Kno, the tablet textbook company started by Chegg co-founder Osman Rashid, is rolling out a variety of features to try to bring textbooks to life, including Facebook integration, automated quizes, an activity stream of notes. But an update to its iPad app today points to how digital textbooks can create entirely new experiences out of static notations. In the video above, Rashid shows me Kno’s 3D modeling feature.


Via John Evans
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Facebook and the Age of Curation Through Unsharing

Facebook and the Age of Curation Through Unsharing | New Digital Media | Scoop.it
Facebook’s Open Graph is ushering in a monumental shift in how we curate what we share. Curation used to mean opting in to sharing. You found or did something you thought your audience would care about, and you went to the trouble of sharing it.

 

This worked when we didn’t have so much content at our finger tips, but as more news and media consumption moves online, the friction of constantly opting in exhausts us and we don’t bother to distribute what others might enjoy. That’s why I believe we are entering the age of curation through unsharing, and it will force us to change.

 

Read the rest here: http://techcrunch.com/2011/11/19/curation-through-unsharing/

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Kinect TV And Sesame Street Hack The Next Generation Of TV

Kinect TV And Sesame Street Hack The Next Generation Of TV | New Digital Media | Scoop.it

Xbox Kinect TV plans to bring interactive, immersive experiences to live action television and children's books with the help of National Geographic and Sesame Street's Workshop.

 

Xbox is unveiling a sharp idea for the next generation of television: interactive, live-action content, produced in partnership Sesame Workshop and National Geographic. Downloadable, linear episodes run like a normal television show but give children opportunities to play simple games with familiar characters and don virtual costumes that mold to their bodies and play around with the show's environment. A series of interactive children's books is also in the works. Dubbed "Project Columbia,” they allows burgeoning readers to explore the otherwise static world of a picture books with games, sounds, and augmented reality.

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The Guardian Crowdsourcing Newslists So Readers Can Help Them Make News

The Guardian Crowdsourcing Newslists So Readers Can Help Them Make News | New Digital Media | Scoop.it

This post was written by Dan Roberts, National News Director for The Guardian UK

 

Curated by JanLGordon covering "Content Curation, Social Media & Beyond"

 

This is a large up step in use of crowdsourcing for a major news organization and will surely be followed by others if it works.

 

Excerpt:

 

The newsdesk at the Guardian is planning an experiment in opening its doors.

 

**The idea is to publish a carefully-selected portion of the national, international and business newslists on a daily blog, which will launch on Monday morning, and encourage people to get in touch with reporters and editors via Twitter if they have ideas.

 

Obviously, we're not planning to list all our exclusives or embargoed content and we'll also have to be careful not to say anything legally sensitive or unsubstantiated.

 

**Nonetheless, we think there are lots of routine things that we list every day which might provoke interesting responses from readers: everything from upcoming press conferences, to stories we need help uncovering.

 

http://bit.ly/nmVcpa

 


Via janlgordon
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Infographic explaining how phones have affected...

Infographic explaining how phones have affected... | New Digital Media | Scoop.it

Infographic explaining how phones have affected social media.

 

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