New Digital Media
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Up to date news on the latest trends and developments in Digital Media
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How To Motivate Customer Engagement With Your Brand

How To Motivate Customer Engagement With Your Brand | New Digital Media | Scoop.it

“The Optathlon programme has been a resounding success and has generated millions in revenue for United Airlines.”
Extract from United’s campaign video, February 2011


Matmi is proud to have so many very happy clients – but this was a first. Not the quote so much as the fact that our client (via our American partner, Barrie D’Rozario Murphy) was so happy with the results of this campaign, they made a video about it!

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Brands on Pinterest: To $ or Not to $? [STUDY]

Brands on Pinterest: To $ or Not to $? [STUDY] | New Digital Media | Scoop.it
Brands should be wary of attaching price tags to the products they pin on Pinterest, a new study from analytics startup Pinreach and Joshua Yang, a MBA candidate at Harvard Business School, indicates.

 

The two parties discovered that pins with price tags are just as likely to be shared as pins without price tags. Both types were repinned between 5.4 and 5.5 times on average. Pins with price tags received slightly more likes, however: 1.4 likes per pin versus 1.1 likes per pin.

 

Users can attach price tags to pins by typing in a “$” sign followed by one or more numbers in the description box. The price tag appears not only in the description, but also in the upper lefthand corner of the pin thumbnail and image

 

via Mashable: http://on.mash.to/HLZq30 ;

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