New Digital Media
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New Digital Media
Up to date news on the latest trends and developments in Digital Media
Curated by Matmi
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Facebook Shares Jump on Upgrades

Facebook Shares Jump on Upgrades | New Digital Media | Scoop.it
After a slow start, Facebook's effort to squeeze more money from advertisers on mobile devices is starting to pay off. Its shares opened sharply higher Wednesday, helped by analyst upgrades.


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Mobile advertising is a mine field so it will be interesting to see if Facebook can maintain this rise in profits from it. As we have seen lately from Google's 'minor' blip, keeping an increasing growth from online advertising is tricky business.

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Microsoft reaches into TV market with Xbox Live ads

Microsoft reaches into TV market with Xbox Live ads | New Digital Media | Scoop.it

Interactive advertising, where you can wave or talk to commercials, is coming to a screen near you after Microsoft unveiled "NUads" for its Xbox Live online entertainment service.

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Tough week, fairytale ending at the DADIs

Tough week, fairytale ending at the DADIs | New Digital Media | Scoop.it

Matmi’s had an interesting experience this week and, in my opinion, we’re better off for it.


We got knocked back at three award presentations this week – and maybe we deserved it for getting a bit too big for our boots. 10 years in, most successful year yet, some great new clients and releases, nominations at The Webbys and Cannes Lions on our 1st attempts, blah blah. Had we started to believe our own publicity? Every marketing/PR person will tell you that’s a very dangerous thing, so I’m glad we were pulled up short.


It made winning Digital Agency of the Year at the DADI Awards last night very special indeed (yes, 4 award ceremonies in a week is a new one on us too). And to see Optathlon (United Airlines) pick up another win in the DADI’s Travel category was a fantastic pat-on-the-back for the team.


When Richard Draycott (MC’ing at the time) described the winner being in a ‘humble location” my heart started beating a little faster, and when he said “specialists in branded entertainment” it started to pound so that by the time I heard him say “And the winner is ….. Matmi!” I thought the whole audience would be able to see my heart about to leave my chest. The adrenalin rush kicked in and by the time I returned to Table 24, I was shaking like a leaf!


A monstrous Thank You


Guys, girls, everyone who voted for us, a monstrous thank you from the stunned and amazed Matmians of Macclesfield (that previously unknown centre of the universe). Thank you to Table 24 (LBi, BJL & The Drum) for your great company – let’s do it again soon, please. And thank you to everyone at The Drum and the judges of the DADI Awards for your obvious passion for digital marketing, and all the hard work that made last night’s awards ceremony the resounding hit that it was.


From a few over-awed Matmians, I can safely say it’s been a tough week with a fairytale ending which our CEO, Jeff Coghlan, should have been there to see in person, but duty called.


I hope we can live up to our voters’ expectations in Matmi’s second decade, should we work hard enough and be fortunate enough to be writing blogs (or whatever the 2021 incarnation is) by then.


From a very excited team of Matmians, enjoy. Penny


PS. A few quick messages: Ian & Bobby @ Lost Boys – enjoy LBK (Life Before Kids) while you can & all the best for next Spring’s arrivals. Richard – thank you for the name checks (which I’m sure I didn’t deserve) and when I’ve finished the first book, I’ll make you read it . James – JFDI and so will I. Lines ends, over & out.


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Do you have a “Knead for Speed”?

Do you have a “Knead for Speed”? | New Digital Media | Scoop.it
Do you have a “Knead for Speed”? I strongly recommend that the answer to that is “Yes!” because our latest branded entertainment release for Genesis Crafty, the wonderful 6 craft baker brothers from...
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How To Motivate Customer Engagement With Your Brand

How To Motivate Customer Engagement With Your Brand | New Digital Media | Scoop.it

“The Optathlon programme has been a resounding success and has generated millions in revenue for United Airlines.”
Extract from United’s campaign video, February 2011


Matmi is proud to have so many very happy clients – but this was a first. Not the quote so much as the fact that our client (via our American partner, Barrie D’Rozario Murphy) was so happy with the results of this campaign, they made a video about it!

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Catvertising

To stay on top of the ever-changing advertising landscape, john st. has opened the world's first cat video division. With production, filming and seeding all in-house. Ask yourself, what can cat videos do for your business?

 

It's the future! :)

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Facebook's New Advertising Strategy Is Brilliant and Unexpected

Facebook's New Advertising Strategy Is Brilliant and Unexpected | New Digital Media | Scoop.it
After some false starts, Facebook has finally figured out how to evolve social media advertising.
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