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New Digital Media
Up to date news on the latest trends and developments in Digital Media
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Rescooped by Matmi from SOCIAL MEDIA, what we think about!
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Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind

Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind | New Digital Media | Scoop.it
Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter?

 

So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens?

 

What if Google+ never needed to be Facebook, but rather exist as something more?

 

So you’re on Google+, and you think it’s a ghost town because your friends aren’t on it?

 

Well, what if I told you none of that mattered?

 

What if I told you, you could see what you really wanted to see; interact with what/who you really wanted to interact with; and group those interests and engagements into categories and subjects?

 

Well here’s five reasons how Google+ can make you forget that your friends aren’t here, while still being amazingly useful, interesting and engaging. It’s more than a social network.

 

Read more: http://bit.ly/HyctQS


Via Martin Gysler
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Content Curation: Truths, Threats, Motivations and Opportunities

Content Curation: Truths, Threats, Motivations and Opportunities | New Digital Media | Scoop.it

This is a cross-post from Altimeter Group Researcher Jaimy Szymanski. I excerpted from the article:

 

"Curation is taking over the digital content scene. With related applications and platforms multiplying, the act of collecting and sharing content has become second nature for most of us.

 

When talking data it’s far simpler to look at all the content out there and curate, rather than analyze the gaps and create new, original content to fill them.


This brings up some unnerving questions as well:
- With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online?
- When (if at all) will curated content be accepted as unique content?
- What happens when curators far outnumber creators?

 

But, upon taking a closer look behind the why of curation, the researcher found potential value pulling some data from Trendstream.

 

***Motivations Behind Content Curation and Sharing:

1) Motivations behind curation are positive: to share a good experience, to help consumer pick out good product and to encourage company improvement.

 

2) Millennials share content focused on “self.” As generations get older, secondary motivation shifts to a bigger picture though, to helping consumers. Add to that the fact that many have grown up recognizing technology as a platform for both utility and self-expression or promotion.

 

3) Fostering expertise is among lowest motivations. I predict that curated content will increasingly be more accepted as “original” content over time, as long as it contains some unique insight or alteration.

 

***Where Curation Opportunities Lie:

Curation will prove to be a very positive trend for marketers who are looking to affect their audience via way of content marketing.

It’s quite possible that content curators will also begin to be recognized as influencers in their respective industries, and organizations will treat them as such.

 

I’ll end with a few final thoughts: 

1) The amount of content curated will rise and fall in cycles, as shared content depends on original content creation to survive.
2) Organizations will weave curation into their content strategies, at the very least to ensure sharing of their content is as simple as possible for consumers.
3) Application development – both web-based and mobile – will continue to support the curation trend."

 

Read full article here: 
http://www.altimetergroup.com/2012/03/content-curation-truths-threats-motivations-and-opportunities.html


Via Giuseppe Mauriello, Martin Gysler
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Giuseppe Mauriello's comment, March 28, 2012 10:18 AM
@Karen...thank you so much for appreciation about this article and my topic!
neulabs's comment, April 2, 2012 2:14 AM
great curation page martin - TQ
Martin Gysler's comment, April 2, 2012 4:48 AM
Thank you neulabs, I appreciate your support :)
Rescooped by Matmi from Internet Marketing Strategy 2.0
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Enhance Your Facebook Page: 25 Timeline Ready Apps

Enhance Your Facebook Page: 25 Timeline Ready Apps | New Digital Media | Scoop.it
Enhance your Facebook Pages with these timeline ready apps. A total of 25 facebook apps to choose from, including BONUS app suggestions to improve fans engagement.

 

For page managers who know how to work with Facebook apps, the new Timeline layout for Pages is a great opportunity to highlight their application tab for maximum visibility and increase click through rates.

 

But for those who aren’t, finding those timeline ready apps can be a massive headache.

 

Here some valuable inspiration.


Read more: http://www.wchingya.com/2012/04/timeline-apps-facebook-page.html
Via Martin Gysler, Robin Good
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