World's First Augmented Reality Scavenger Hunt Takes You On Designer Toy Search | New Digital Media | Scoop.it
Alongside QR codes, there seems to be an explosion of competions and campaigns that are incorporating augmented reality (AR) into their smartphone apps. The latest one comes from designer toys magazine, Clutter magazine, who have launched the world’s first ever augmented reality scavenger hunt.


The competition began on November 10th and will continue until the week beginning December 19th. The app was developed by Goldrun who focus on AR related campaigns such as this. If you wish to take part in the search, you can download the app here.