The media giant wanted the next popular social networking website and immediately focused on ramping up the membership. ... It also suffered a backlash from prior members and a lack of interest from new members.
|Scooped by Politelli|
Social media is an essential part of our daily communications. It allows us to express our opinions and interact with other people and companies. Because of this, social media must adapt to our wants and needs. It is constantly maturing and evolving for the betterment of the platform and its user base. For one, the recognition that visual content trumps written content helps to shape the way in which social platforms are designed. They are centered toward more visual content because that is what draws users in. In addition to this fact, there is a great deal of competition for social media presence. Businesses creating this content solely for personal benefit are not going to be successful on social media. There are several myths that cause business to over and under emphasize certain aspects. Increasing one’s membership size is not always the goal at hand. Interaction with these consumers is key. Also, some social media sites try to impose too many new features. While they do aim to improve the platform, it can scare current users away because of their unfamiliarity.