Microsoft Corp, Google Inc. and Facebook Inc.have said they are developing systems to plug into and control this river of data in ways that bypass the more than a thousand software companies that place cookies on websites. Cookies let advertisers reach digital audiences, but the trail stops at smartphones and tablets, because cookie technology doesn't work well on them. Advertisers are hungry for consumer behavior on mobile devices, such as which workers are more likely to browse eBay during their lunch breaks, or the precise moment during a game of Angry Birds when a person would be most susceptible to an ad.
Personally, I am not a fan of advertisements all over the ingternet and especially social media. I like mobile apps because it provides an escape from advertisers. These new developments will make it so apps are now cluttered with ads.
Facebook rose to dominance in 2008, and remains the top social network five years later. That’s an unprecedented run, and despite constant criticisms about design changes and new features, it doesn't look like the social network will be dethroned any time soon.
But that doesn’t mean we’ve reached the end of history for social networks. Several new ones have launched, such as Pinterestand Vine, and others have re-invented themselves. While Facebook is king, there’s still room for niche alternatives, particularly those that emphasis images or video rather than an infinitely updating news feed.
Sometimes I feel as if there are too many social media platforms. There is now a website or an app for virtually anything you can think of. More social media platforms will still be developed in the future, however I feel that soon people will run out of innovative ideas to capture an audience that is already tied up in multiple platforms.
Chattanooga Times Free Press Facebooking the future: Social media crash course teaches how to use services ... Chattanooga Times Free Press The Business Development Center's next social media workshop will be on Marketing and Sales.
Chris Perkowski's insight:
According to the Pew Research Center, people age 50 to 64 are the fastest-growing group to start using social media, with 55 percent of people in this age bracket having at least one social media profile. But there's a definite learning curve to learning how to use these tools. Unlike younger generations who grew up with Facebook and came of age with Tumblr and Instagram, however, people over 40 often have a harder time using the sites.
First-time users often feel overwhelmed by the options, so most people pick just one or two mediums to focus on. I think it is good that older generations are getting into social media even though in some cases, it is work related. Many elders do not know the proper etiquette regarding their social profiles and their business profiles.
Some Olympians turning over social media accounts to sponsors Fox News SOCHI, Russia – Between photos and insights about their Olympic experience, some Olympians are turning over their social media accounts to sponsors, agreeing to quotas of...
Chris Perkowski's insight:
A new trend has started to develop at the 2014 Sochi winter Olympics. Many Olympians are turning over their social media accounts to sponsors, agreeing to quotas of postings on Twitter and Facebook and letting other people send commercial messages in their name. Most of these postings consist of photos and insights on each athlete's Olympic experience. This is not uncommon for many professional athletes, however this is new to Olympians who want to build up their social following but do not have the time due to their busy Olympic schedules.
I think this is a good idea for Olympians who want to focus solely on their performance and do not want to get distracted by social media. This may have a negative effect if the athletes don't agree with some of what is being posted but i believe the positives outweigh the negatives.
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