New Developments in Social Media
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Rise of Social Media Transforms Philanthropy in China | In Asia

Rise of Social Media Transforms Philanthropy in China | In Asia | New Developments in Social Media | Scoop.it
However, Deng Fei's Free Lunch Project is among the wave of new charitable initiatives popping up that highlight the power of social media and online giving in transforming philanthropy in China. China social media users.
Margossian's insight:

This article really spoke to  me because sometimes use of social media and the power it has to reach so many audiences around the world, can at times be used in a way where it is counteractive to the positive results that it is meant to be used for. Deng Fei, an investigative journalist, was highly disappointed in the fact that so many schools did not provide lunch for their students. Therefore, he set up an online campaign, on his micro-blog, asking his followers to donate whatever they could so lunches could be provided to students. Within the frst eight months he raised about 4 million dollars, that resulted from 900,000 people donating. That number is outstanding. Through Deng's use of social media he was able to generate stable traffic for his cause in a positive way. The article describes the turn around when China finally began to realize the infinite powers of social media. Deng named the project, The Free Lunch Project. Due to the amount of destruction and hardships that China has had to face, increased people's interest in philanthropy among the Chinese public. "China was also witnessing a rise in social media and increased public discussion on social issues, particularly around the plight of average citizens. According to the China Internet Network Information Center, between 2008 and 2013, the number of social media users more than doubled from 298 million users to over 617 million (nearly twice the U.S. population)." This stat in y eyes is mind blowing. People saw what a power and growing power and trend social media has come to be and are utilizing it to the to take direct action for causes that deserve help and positive results. 

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Using Geo-Location To Turn Mobile Traffic Into Off-Line Gold - Marketing Land

Using Geo-Location To Turn Mobile Traffic Into Off-Line Gold - Marketing Land | New Developments in Social Media | Scoop.it
Marketing Land Using Geo-Location To Turn Mobile Traffic Into Off-Line Gold Marketing Land One of the emerging mobile marketing opportunities that brands can take advantage of is to use geo-location technology to reach users with timely, in-device...
Margossian's insight:

Using geo-location to turn mobile traffic into offline "gold" via the marketing land was the main point discussed throughout this article. Int terms of various brands, especially restaurant and retail, use geo-location as well as geo-fencing to their advantage. In our class we did not talk about geo-location a terrible amount, but I was able to make a correlation between this article and what we learned in class. In terms of spreading brand awareness and using certain techniques to to generate traffic for certain companies or organizations, geo-location does a great job of doing just this. This made me think of various social media platforms, and how posting certain things or making your boards on Pinterest a certain way for example, helps you generate more traffic on your page. The same goes for the geo-fencing technique. An example that the article used was Outback, and how any person within a 5 to 10 miles radius who was on an app would be directed to Outback's nearest locations to them. The study resulted in the them gaining 11% more traffic in turn do to this marketing strategy. One thing we learned this semester is you can create a digital strategy and geo-location promotes this general aspects of this concept. 

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