However, Deng Fei's Free Lunch Project is among the wave of new charitable initiatives popping up that highlight the power of social media and online giving in transforming philanthropy in China. China social media users.
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This article really spoke to me because sometimes use of social media and the power it has to reach so many audiences around the world, can at times be used in a way where it is counteractive to the positive results that it is meant to be used for. Deng Fei, an investigative journalist, was highly disappointed in the fact that so many schools did not provide lunch for their students. Therefore, he set up an online campaign, on his micro-blog, asking his followers to donate whatever they could so lunches could be provided to students. Within the frst eight months he raised about 4 million dollars, that resulted from 900,000 people donating. That number is outstanding. Through Deng's use of social media he was able to generate stable traffic for his cause in a positive way. The article describes the turn around when China finally began to realize the infinite powers of social media. Deng named the project, The Free Lunch Project. Due to the amount of destruction and hardships that China has had to face, increased people's interest in philanthropy among the Chinese public. "China was also witnessing a rise in social media and increased public discussion on social issues, particularly around the plight of average citizens. According to the China Internet Network Information Center, between 2008 and 2013, the number of social media users more than doubled from 298 million users to over 617 million (nearly twice the U.S. population)." This stat in y eyes is mind blowing. People saw what a power and growing power and trend social media has come to be and are utilizing it to the to take direct action for causes that deserve help and positive results.