New Developments in Social Media
9 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Monique Moore
Scoop.it!

Pinterest and Instagram: The Rise Of Visual Social Media Marketing

Pinterest and Instagram: The Rise Of Visual Social Media Marketing | New Developments in Social Media | Scoop.it
Businesses are now embracing the visual trend by integrating Pinterest and Instagram in their social media marketing campaigns.
Monique Moore's insight:

This article talks about how visual apps and websites can improve a business's marketing mix. In particular, it looks at Pinterest and Instgram, which are both visual-based rather than text-based.  Both of these sites are interactive, which also attracts consumers. Visual advertising using these sites is such a great way to capture consumers attention because the brain processes images faster and 90 percent of information that is transmitted is visual, not text. Businesses should invest money and time into visual sites like Pinterest and Instagram to interact with users and show them their products or services. I think this is definitely important because my generation doesn't want to or have time to sit around and read about companies and brands. For the most part, we just want to see them. Most people nowadays want quick and easy but also to participate on social media.

more...
No comment yet.
Scooped by Monique Moore
Scoop.it!

Some Olympians turning over social media accounts to sponsors - Fox News

Some Olympians turning over social media accounts to sponsors - Fox News | New Developments in Social Media | Scoop.it
Washington Post Some Olympians turning over social media accounts to sponsors Fox News SOCHI, Russia – Between photos and insights about their Olympic experience, some Olympians are turning over their social media accounts to sponsors, agreeing to...
Monique Moore's insight:

Fox News released this article today describing the change in sponsorships for today’s Olympians. This topic is something new that did not occur in previous Olympics. Some Olympians are agreeing to turn over their social media accounts to sponsors who want a specific quota of postings of their social media accounts promoting the sponsors’ brands since social media is a growing form of advertising. The article says that sometimes the athlete will post the message, but due to busy schedules, the athlete cannot always post it his or herself. I have been using social media for about 6 years, and personally, I do not want to see prefabricated tweets or Facebook posts, etc. I would honestly scroll right past them. I understand that the athletes want to make money, but I just do not think it is an effective form of advertising for the brand.

more...
No comment yet.
Scooped by Monique Moore
Scoop.it!

Effects of social media buzz push stars, network execs to pursue new audience ... - Pittsburgh Post Gazette

Effects of social media buzz push stars, network execs to pursue new audience ... - Pittsburgh Post Gazette | New Developments in Social Media | Scoop.it
Effects of social media buzz push stars, network execs to pursue new audience ...
Pittsburgh Post Gazette
She snapped a picture and within 24 hours posted it to her Twitter feed. At 73, Ms.
Monique Moore's insight:

This article was so interesting to me because it discusses the correlation between Twitter and the success of a TV show. It talks about the company, Nielson, who measures TV viewership, and each week they report the top 10 TV shows ranked by how much "Twitter chatter" they had. The article discusses why Twitter chatter is an important factor in the popularity of a TV show. It says that Twitter makes watching a television show interactive, viewer to viewer and viewer to TV cast and executives. This makes people want to watch the episodes in real time instead of watching it on DVR or online later to participate in the Twitter chatter, which is way better for the TV show. 

I have been on Twitter since 2008 and can definitely the growth of involvement with TV shows. During some TV show air times, my whole timeline is talking about that episode; it's crazy. So if you're a fan and can't watch the show in real time, you feel like you're missing out on the experience of being able to interact while watching. This is basically what social media is all about - feeling like you're a part of a community or group.

more...
No comment yet.