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Takin' care of (new) businesses: Leaders support startups at weekend events - Palm Beach Post

Takin' care of (new) businesses: Leaders support startups at weekend events - Palm Beach Post | Business ideas online | Scoop.it
Takin' care of (new) businesses: Leaders support startups at weekend events Palm Beach Post At the end of the weekend, one promising startup idea will win prizes to support further development, including entry to Crowdfunding & Cocktails, an event...
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Staples launches new online pricing strategy to reverse recent sales slip - Boston Business Journal (blog)

Staples launches new online pricing strategy to reverse recent sales slip - Boston Business Journal (blog) | Business ideas online | Scoop.it
Staples launches new online pricing strategy to reverse recent sales slip Boston Business Journal (blog) Staples Inc., the Framingham-based office-supply giant, has unveiled a new online pricing strategy to combat the encroachment of Amazon.com and...
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The New Psychology of Business Models

TimBrunson.com content for sharing and retweeting. (The New Psychology of Business Models http://t.co/Rcpi5YxzHs #Psychology)

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Intern with Fun New Online Startup: BettyVision | Intern Queen Inc., Find Interns, Get Internships. All with a Personal Touch

Intern with Fun New Online Startup: BettyVision | Intern Queen Inc., Find Interns, Get Internships. All with a Personal Touch | Business ideas online | Scoop.it
Social marketing start-up, @bettyvision, is looking for interns that are self starters who love to laugh :) http://t.co/A5PGtgsXxU
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The ROI of User Experience - Dr. Susan Weinschenk - Via: @FredZimny

   In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI). User eXperience (UX) is the science and art of designing a product like a website or a software application so that it's easy to use. So that it fits the expectation that the user has for it, and so that it meets business goals.

   There's a whole methodology around designing a user experience, and sometimes people ask me is it worth it to do all that work to design a user experience? Weinschenk tells about the return on investment (ROI) of doing user experience work.

   IEEE is a professional organization that puts out reports and does research for programmers, developers, and engineers, and they put out an article called "Why Software Fails".

Here's some interesting data from that article.

 

Bonus Information 1: The original IEEE article 'Why Software Fails': http://spectrum.ieee.org/computing/software/why-software-fails .

Bonus Information 2: Download the Infograph (PDF) of the ROI of UX featured in this video: http://www.humanfactors.com/ROIposter.asp .

Bonus Information 3: An even better documented article on 'Why Software Projects tend to Fail': http://www.codeproject.com/Articles/20488/Why-Software-Projects-Tend-to-Fail .

Bonus Information 4: Even more information about how programmers look at this all: http://www.codinghorror.com/blog/2006/05/the-long-dismal-history-of-software-project-failure.html .

 


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Don’t Innovate, Imitate - Tim Devaney & Tom Stein

Don’t Innovate, Imitate - Tim Devaney & Tom Stein | Business ideas online | Scoop.it

   Could the growing acceptance of the Samwer brothers be due to the fact that people in the tech industry are finally admitting in public that imitation is good business? We decided to find out. We called up Oded Shenkar, the man who wrote the book on the business of clones: Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge.

   “We have this reverence for innovation, but imitation is often the key to success," Shenkar explained. "Imitation was critical to human evolution, and today imitation is more critical than ever - because it’s much cheaper and more feasible than previously.

   When imitators execute well, they usually succeed better than the first movers, because they study the errors of the innovators and learn from them, as Facebook learned from the mistakes of MySpace.

 


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Start With a Business Model, Not a Business Plan - Steve Blank @sgBlank

Start With a Business Model, Not a Business Plan - Steve Blank @sgBlank | Business ideas online | Scoop.it

   Where did the idea that startups write business plans come from? In the early days of venture capital, investors and entrepreneurs were familiar with the format of business plans from large companies and adopted it for startups. Without much thought it has been used ever since.

 

   A business plan is the execution document that existing companies write when planning product-line extensions where customer, market and product features are known. The plan is an operating document describes the execution strategy for addressing these “knowns.”

   A startup is notabout executing a series of knowns. Most startups are facing a series of unknowns – unknown customer segments, unknown customer needs, unknown product feature set, etc.That means that writing a static business plan first adds no value to starting a company, as the plan does not represent the iterative nature of the search for the model.

 

Bio & Books: http://blogs.wsj.com/accelerators/steve-blank/ .

Free & Near Free Tips: http://steveblank.com/2012/11/27/open-source-entrepreneurship/

 


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Selling Music Online: The Power of Social + Free as a Business Model

Selling Music Online: The Power of Social + Free as a Business Model | Business ideas online | Scoop.it

One of the most hotly debated topics among online marketers and bloggers is how much we should give away for free.

 

For instance, my blog is built on giving out free marketing information. Others give away free e-books or other downloads. But as introduced in yesterday’s guest post from Rebecca Cicione, the business model being used by Noisetrade is one that might make sense.

 

Understand this: I”m not here to say that free is the way to go for everyone. But it seems to be a smart move for musicians, particularly indie musicians who are struggling to get their music heard and make a living.

 

In fact, you can read plenty of blog posts telling you that we need to stop giving things away for free, such as one from my friend Erica Allison, If You Want Me to Play, Please Ask Me to Pay, as well as John Jantsch’s post 5 Reasons Free is Hurting us All. And I’m not necessarily disagreeing with them.

 

I think there is real value in offering something for free, if done properly. And it’s not about giving everything away for free.

 

 


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29 Alternative Revenue Streams for Musicians | Future of Music Coalition

29 Alternative Revenue Streams for Musicians | Future of Music Coalition | Business ideas online | Scoop.it

Here at FMC, we tend to think a lot about changing business models for musicians. Certainly, many artists are still making the majority of their money from selling CDs, merch or playing gigs.

 

Yet we’ve come to realize that musicians’ access to potential revenue — especially in today’s digital landscape — expands far beyond that.

 

Recently, FMC started ponder all this in a more organized fashion: just how many different ways are there for musicians to earn money? We’ve come up with 29 so far, which we list below.


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Great Entrepreneurs Always Have a Plan B

Great Entrepreneurs Always Have a Plan B | Business ideas online | Scoop.it

"Everyone has a plan 'till they get punched in the mouth." (Mike Tyson) Or as Steve Blank puts it: "Great entrepreneurs don’t just have a Plan B, they have Plans B through infinity"


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Startup-Strategy’s 15 Principles of Success

Startup-Strategy’s 15 Principles of Success | Business ideas online | Scoop.it

1. Keep Answers Simple:
The more obvious the answer, the more powerful it is in the marketplace.

2. Never trust anything (or anyone) your “common sense” doesn’t support: Common Sense always appears as suddenly self-evident truth to a previously confused audience.


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What Publishers Can Learn From Online Retailers

What Publishers Can Learn From Online Retailers | Business ideas online | Scoop.it

What does content mean for online retailers, and how can publishers successfully work commerce into their websites? Those were the questions discussed at a Financial Times panel in NYC last night.

 

“There are lots of things that merge between media businesses and 2.0 commerce,” said Susan Lyne, chairman of Gilt Groupe. “We’re all competition for each other in that we’ve got limited time to spend on something besides work and family.”

 

Rob Grimshaw, managing director of FT.com, alluded to the challenges that lie ahead for publishers: “Just because we’ve opened a shop doesn’t mean we’ve become retailers.”

 

Some takeaways:


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Web 2.0: A Strategy Guide

Web 2.0: A Strategy Guide | Business ideas online | Scoop.it

Web 2.0 makes headlines, but how does it make money?

 

This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line.

 

Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

 

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. 


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Business Is About Innovation, So Why Do We Teach It In The Same Old Way? - Forbes

Business Is About Innovation, So Why Do We Teach It In The Same Old Way? - Forbes | Business ideas online | Scoop.it
Business Is About Innovation, So Why Do We Teach It In The Same Old Way?
Forbes
It's one of the best jobs in the world, and I truly enjoy the act of teaching. I see my job as inspiring my students, helping them to think ...
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Searching for new business models? Just do it! | Blogs | Red Bee Media

Searching for new business models? Just do it! | Blogs | Red Bee Media | Business ideas online | Scoop.it
At last week’s TV Connect event in London, John Honeycutt, the COO of Discovery Networks International, made a profound point about what broadcasters should be focussing on today. (Happy Monday!
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Stanford Launches Building Business Models Course for Online Program in Innovation and Entrepreneurship | Stanford Graduate School of Business

Stanford Launches Building Business Models Course for Online Program in Innovation and Entrepreneurship | Stanford Graduate School of Business | Business ideas online | Scoop.it
Free April 2 webinar with Stanford Graduate School of Business professor Haim Mendelson. (RT @StanfordBiz: Every startup or new business needs a blueprint for planning, and then building, an innovative enterprise.
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Showcase and Sell Your Expertise Online Like a Pro with POPexpert

Showcase and Sell Your Expertise Online Like a Pro with POPexpert | Business ideas online | Scoop.it

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Robin Good's comment, March 4, 2013 12:03 PM
yes Martin, this is much better than what I have seen so far. I am quite impressed.
Martin Gysler's comment, March 4, 2013 12:10 PM
Me too, after the short video. It seems to be very user friendly.
Joakim Baage's curator insight, March 5, 2013 10:59 AM

Interesting platform, I like the model

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Fail: 3 reasons your Customer Experience is fundamentally flawed - Neil Davey

Fail: 3 reasons your Customer Experience is fundamentally flawed - Neil Davey | Business ideas online | Scoop.it

   In teir new book, “Outside In: The Power of Putting Your Customers at the Center of Your Business”, Harley Manning & Kerry Bodine, both VP's at Forrester Research, explain the most basic errors that organisations make, and how you can address them.

   The book provides strong evidence of the impact of customer service in dollars and cents terms. In the book they compare total returns from a portfolio of customer experience leaders identified from their Customer Experience Index study, versus a portfolio of customer experience laggards over a five year period to demonstrate stunning findings.

   Manning & Bodine say that the conclusion is simple: it is unlikely that anything else you do as a company has more of an impact on getting new business. The authors demonstrate a connection between financial performance and customer experience, and also conclude that customer experience is one of the most misunderstood elements of corporate strategy. Three of the most fundamental errors that organisations make when it comes to customer experience:

1. Businesses don’t define ‘customer experience’;

2. Businesses do not treat the customer experience as a business discipline;

3. Businesses assume customer experience is a frontline issue.

 

Bonus Information 1: Short video about the book: http://outsidein.forrester.com/ .

Bonus Information 2: Picture of the Customer Experience Ecosystem: http://outsidein.forrester.com/book.html .

 


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From analog to digital: Transform the Business Model - John Jackson c.s.

From analog to digital: Transform the Business Model - John Jackson c.s. | Business ideas online | Scoop.it

   Businesses looking to gain advantage will need to clearly define how they will innovate, implement, manage and monitor the application of digital solutions throughout the organization—a significant change from working on separate solutions in various parts of the business.

   Continuously harvesting quick wins while keeping an eye on the framework you’re building for the midterm and for the long term is challenging, to be sure. But it will prove important for consumer-facing businesses wishing to stay at the forefront of the digital revolution. And, no matter what business you’re in, managing multiple platforms, negotiating with numerous vendors and dealing with compatibility issues will consume time, money and energy.

 

   It is impossible to design the perfect end state at the outset. Indeed, planning a companywide transformation and locking in decisions such as platforms, software and providers in advance is a mistake. Learning through iteration will yield better returns than orchestrating a huge and complex transformation, relevant only for a short time.

   Given the speed of innovation and technology change, the principle to adopt is being fast to failure. Begin by identifying appropriate pilots and applying proof-of-concept techniques to test different options. This concept of continuous beta versions is what helps digital companies learn quickly and remain agile, and it can do the same for analog organizations that wish to digitize.

  

Bonus Information 1: Full Article (Analog to Digital) in PDF: http://bit.ly/Rp8ywu .

Bonus Information 2: Full Vison 2012 Report (Accenture Technology) in PDF: http://bit.ly/zpNSZ9 .

 


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Online Courses Look for a Business Model - @JenniferLevitz & @MelissaKorn

Online Courses Look for a Business Model - @JenniferLevitz & @MelissaKorn | Business ideas online | Scoop.it

assive open online courses—dubbed MOOCs—have lured venture investors and universities, who have put millions of dollars into companies that partner with schools or instructors to offer free courses.

 

MOOC providers are still figuring out how to keep basic course access free while generating revenue.

 

"Nobody has any idea how it's going to work," says Dave Cormier, manager of Web communications and innovation at the University of Prince Edward Island, who was involved in earlier iterations of MOOCs. "People have ideas of how to monetize it, but simply don't have any evidence."

 


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Peter Hoeve's curator insight, January 14, 2013 7:07 AM

First you Develop a Product .. Then you find a Market .. And Finally you think of a Way to make Money out of it .. Splendid!

 
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Giving It Out for Free: Why Zero Price Is the Future of Business

Giving It Out for Free: Why Zero Price Is the Future of Business | Business ideas online | Scoop.it

Razors were bundled with everything from Wrigley's gum to packets of coffee, tea, spices, and marshmallows.

 

The freebies helped to sell those products, but the tactic helped Gillette even more. By giving away the razors, which were useless by themselves, he was creating demand for disposable blades.

 

A few billion blades later, this business model is now the foundation of entire industries: Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; install fancy coffeemakers in offices at no charge so you can sell managers expensive coffee sachets.


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bktivylkg's comment, September 3, 2011 3:10 AM
5AcKsH <a href="http://otpvnitcavpt.com/">otpvnitcavpt</a>;
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If Your Business Sucks, Don’t Blame the Market

If Your Business Sucks, Don’t Blame the Market | Business ideas online | Scoop.it

Market's don't turn businesses bad, failure to respond to markets does... 


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How To Sell Your Company

How To Sell Your Company | Business ideas online | Scoop.it

I’m a pretty good salesman, but I’m the worst negotiator. If I say, “buy my car for $10,000” and someone says “$8,000,” I’d just shrug my shoulders and say “ok”.

 

In fact, that happened.

Some people could be good at both. But I think it’s very hard. By definition. When you’re a salesman you want the other guy to say “yes.”

 

When you’re a negotiator you have to be willing to say “no”, regardless of what the other side says.

 

So although they aren’t total opposites, the goals are completely different. But big picture:

Negotiation is worthless. Sales is everything.


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13 Ways for Bloggers to Make Money with Advertising

13 Ways for Bloggers to Make Money with Advertising | Business ideas online | Scoop.it

Recently, I posted my “How bloggers make money MindMap” on Google+.

 

I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. 


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A New Way To Sell Your Goods and Services Online? Zaarly Thinks So

A New Way To Sell Your Goods and Services Online? Zaarly Thinks So | Business ideas online | Scoop.it

Technology is helping cut transaction costs in many domains.

 

Want to rent a movie? Forget the old days of driving 10 minutes to Blockbuster and spending 30 minutes arguing with your significant other about popcorn flick versus art house. Netflix will have a few hours entertainment downloaded in a matter of minutes and even help the indecisive with suggestions.

 

But is what’s true for procuring movies soon to be true for procuring services as well?

 

Start-up Zaarly hopes so.

 

The app aims to bring local buyers and sellers of both goods and services together easily, taking the hassle out of errands and odd jobs.

 

Where once you might have cruised Craigslist or called around to friends to find a man with a van or an Ikea assembly genius, now you pop your request and what you’re willing to pay onto Zaarly and local folks bid for the job and fulfill your request without stress.


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