The first thing you need to understand before you think of marketing on Facebook is the unique opportunities it offers and the basic difference between this and other media. Like you would never use a radio commercial for a TV ad, you cannot market on Facebook, the way you use other media for advertising.
Facebook is not a platform for ‘hard sell’People perceive Facebook as a platform when they share their stories, jokes, videos and generally relax. Therefore to appeal to this group you too have to join in their conversations rather than act like an outsider who has come to sell something aggressively...
For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.
Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...
Social Media has started to play a role in your search engine results. Your social posts can now increase your visibility on SERP's.
Social Search Optimization (SSO) is a practice in which social media content i.e. tweets, Facebook posts, Instagram photos, etc. are all included within the internet database to be searched.
The purpose of this approach to improve search engine results is multi-faceted. One advantage is it provides a body of records regarding an individual’s past searches and social media actions to the search engine.
LivePerson, a provider of digital engagement solutions, today announced the results of its second annual Connecting with Customers research, a comprehensive global study examining trends in online behavior and consumer expectations. The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at critical moments, and 82% indicate their perception of a brand improves when live chat is available.
Most significantly, the research shows the window to win or lose brand loyalty is a mere 76 seconds. Consumers expect access to real-time help within 76 seconds, and if they don't get it, they choose the slower, more frustrating option of email or abandon the site entirely, according to the research....
iStock has queried creatives from around the world to determine what to look for in 2014 design trends. Entitled Hot or Not (oh how we miss the original Am I Hot or Not), the infographic gives a thumbs up/thumbs down look at flat design and skeumorphic design; short form storytelling versus long form; real models versus retouched; 3D and offset printing; and more. Give it a look.
It turns out that new media is actually pretty old: Tom Standage's new book, Writing on the Wall, is subtitled Social media -- the first 2,000 years. Here he explains what links Twitter to the Tudors (RT @WiredUK: Social media?
Implementing a social media crisis response protocol is a best practice in an organization's social media strategy.
It is important to be prepared with a plan to address negative themes that are being amplified in social media, which can attract broader media coverage, as well as potential damage to the company and brand.
A typical crisis plan covers areas such as:
-- > Definition of roles and responsibilities. Who is responsible for monitoring social media accounts? Is there an expectation that this will be done 24×7? What channels will be monitored? When negative comments appear, what will happen?
-- > Process and workflow. The person who monitors social media should have a process prepared in advance for responding to various types of attacks. Typically, the most important departments are customer service, legal and communications.
-- > Agree on the timeframe for response. In social media, it’s usually best to respond in as short a period of time as possible, especially on channels such as Twitter where a snowball effect can happen very quickly.
-- > Training and practice. As virtually any employee may uncover a social media attack, all employees must be trained what to do. Best-in-class organizations practice crisis response in a variety of scenarios. This helps to uncover gaps in response plans, so problems can be handled more quickly when they occur.
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I’m interested to see if Sulia — a news recommendation platform that offers intelligent filtering by subject — can provide a suitable, more open alternative. But can diversity and precision really work well together?
Concept and LayoutSulia is a strange kind of hybrid. It feels like a social network, albeit one that is based around news; it has users, a kind of following system, and every post is adorned with controls such as Like and Comment. But it is also, quite clearly, a full-blown news aggregator, equipped with Prismatic-style intelligence, that pulls in stories from unaffiliated Twitter feeds, blogs and media outlets...
It's 2013, and David Karp, David Pogue, and Katie Couric are now coworkers. Think about that. They're not sharing a stage at some boring conference or wacky variety show: they're part of the same baffling mission, and emblematic of just how confused and irrelevant Yahoo! has made itself.Or more properly, how confused Marissa Mayer has made Yahoo! on her behalf. Since her tenure as CEO and Vogue fodder began, she's made it impossible to say what it actually is Yahoo! does....