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The New Age Storytellers: Brands and their Users
Analyzing the message of the digital medium-- brands, politics, and user communication
Curated by David Boyle
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5 Reasons to Stop Investing in Facebook - SXSW Interactive 2012 - S...

SXSW Interactive 2012 Presentation: Brands have been diving head first into Facebook over the past few years but their social reality has failed to live up to t
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Native Advertising Is Bad News

Native Advertising Is Bad News | The New Age Storytellers: Brands and their Users | Scoop.it
Publishers are putting their credibility on the line with the current frenzy around sponsored content, argues Mediassociates' Ben Kunz.
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Publishers See Mobile Measurement Gap

Publishers See Mobile Measurement Gap | The New Age Storytellers: Brands and their Users | Scoop.it
Many publishers have a new beef with Internet traffic measurement as their audiences move to new platforms.
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David Boyle's comment, March 6, 2013 11:27 AM
with new screen sizes, the denial of counting international audiences, and other various issues, it is becoming harder and harder for publishers to please advertisers
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How to Survive a Chinese Business Dinner

How to Survive a Chinese Business Dinner | The New Age Storytellers: Brands and their Users | Scoop.it
Savvy entrepreneurs know how to charm their Eastern hosts once the rice wine starts flowing--and get back to their hotel rooms in one piece afterward.
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Vine Your Startup's Mission For a Chance at Fame

Vine Your Startup's Mission For a Chance at Fame | The New Age Storytellers: Brands and their Users | Scoop.it
Can you explain your startup's mission in 6 seconds? Great! Now you're ready for Mashable & NowThisNews' SXSW Vine contest.
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David Boyle's comment, March 6, 2013 11:32 AM
the ability to tell a compact story to a large audience is very democratizing for start-up's and anyone trying to share their voice. Vine is still small enough of an audience to get a decent amount of exposure through their tags
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Journalists Need Advertising 101

Journalists Need Advertising 101 | The New Age Storytellers: Brands and their Users | Scoop.it
The sooner the newsroom accepts it's really in the ad business, the better. In fact, it needs to get more involved in the ads.
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Entrepreneurs Who Master Storytelling Win More - Forbes

Entrepreneurs Who Master Storytelling Win More - Forbes | The New Age Storytellers: Brands and their Users | Scoop.it
Starbucks Chairman Howard Shultz talks to the media at the Vancouver Waterfront Station location, celebrating 20 years of Starbucks in British Columbia.
David Boyle's insight:

Storytelling is the ultimate selling tool. We develop relationships with brands based on how we can relate to them and how closely their story is aligned with our cultural stock. A good story is more important than a good product. 

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Ken Morrison's comment, February 5, 2013 7:35 PM
THanks for sharing this and thanks for following my topic. I hope that it is helpful for you! I am teaching a storytelling course this semester and this link will be helpful. Best of luck!
David Boyle's comment, February 6, 2013 12:15 AM
Anytime, thank you for stopping by my page! I myself am a college student and am very interested in the possibility to tell new types of stories with this new form of media communication. It's too bad I'm not in your class!
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Where is the Web Going? | Nir and Far

Where is the Web Going? | Nir and Far | The New Age Storytellers: Brands and their Users | Scoop.it
David Boyle's insight:

As user ability to create becomes easier, so does it to hook them into a predetermined company culture 

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Social Media is Not Bullshit | Corduroy Branding

Social Media is Not Bullshit | Corduroy Branding | The New Age Storytellers: Brands and their Users | Scoop.it
This all rests on how you define success, however, and many brand managers and marketing officers may very well agree with the author, because he only considers a campaign a success if it has tangible, direct and immediate results of sales that can...
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Obama Calls For Tech-Focused High Schools

Obama Calls For Tech-Focused High Schools | The New Age Storytellers: Brands and their Users | Scoop.it
President Barack Obama wants American high-schools to focus more on high-tech.
David Boyle's insight:

Is this a good thing? technological progress has been touted as an inherent good but it comes with a different way of internalizing information than oral and written teaching. New wave of teaching could enable individualism and egocentrism. Not saying it won't be more efficient, but will it be "better"?

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This App Packages News and Social Streams Into Video

This App Packages News and Social Streams Into Video | The New Age Storytellers: Brands and their Users | Scoop.it
A new iPad app called Guide packages articles into video so you don't have to read them.
David Boyle's insight:

I'm all for new storytelling, but this just got weird....#digital #storytelling #guide #news

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5 Ways Minimum Viable Products Can Build Your Brand and Save you Money

5 Ways Minimum Viable Products Can Build Your Brand and Save you Money | The New Age Storytellers: Brands and their Users | Scoop.it
A Minimum Viable Product (MVP) is a fully functional product that only focuses on the core elements before adding in all the surrounding features. If you have an idea for a shop, just create the sh...
David Boyle's insight:

#mycontent

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15 Alarming Stats About Banner Ads

15 Alarming Stats About Banner Ads | The New Age Storytellers: Brands and their Users | Scoop.it
Looking at the stats about display ads, you have to wonder if there's a better way.
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Matter, A For-Profit Media Accelerator Backed By KQED, Knight And PRX, Debuts First Class | TechCrunch

Matter, A For-Profit Media Accelerator Backed By KQED, Knight And PRX, Debuts First Class | TechCrunch | The New Age Storytellers: Brands and their Users | Scoop.it
Public broadcasters continue to face a lot of pressure as going concerns in the face of bigger overall pressure for the media industry, and like all media companies, they are looking towards a new generation of entrepreneurs for innovation.
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David Boyle's comment, March 6, 2013 11:36 AM
KQED "incubating" their way to the future of digital journalism
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The Banner Industrial Complex Under Threat

The Banner Industrial Complex Under Threat | The New Age Storytellers: Brands and their Users | Scoop.it
There's growing discontent from digital media's main constituencies around the banner. This could spell trouble for online advertising's many intermediaries.
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David Boyle's comment, March 6, 2013 11:27 AM
"Advertisers no longer want to be stuck in the banners and boxes"- Evan Hansen; ex-CEO of Wired.
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4 Ways Publishers Are Winning With Digital Subscriptions

4 Ways Publishers Are Winning With Digital Subscriptions | The New Age Storytellers: Brands and their Users | Scoop.it
We spoke with four different publishers about their current and upcoming digital subscription strategies.
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5 Ways Brands Are Cutting Out Agencies

5 Ways Brands Are Cutting Out Agencies | The New Age Storytellers: Brands and their Users | Scoop.it
Brands are no longer OK with having a middle man.
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David Boyle's comment, March 6, 2013 11:30 AM
The publisher-agency-brand model is completely changing, and everyone as their own take on it
David Boyle's comment, March 6, 2013 11:31 AM
Gawker, Atlantic, Huffpost, Forbes, Buzzfeed, and Cracked all have interesting new models they're working with
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Programmatic Era Isn’t Benefiting Publishers

Programmatic Era Isn’t Benefiting Publishers | The New Age Storytellers: Brands and their Users | Scoop.it
There's little on the horizon that will revolutionize display advertising, according to Undertone's Eric Franchi.
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State of the News Media 2012

State of the News Media 2012 | The New Age Storytellers: Brands and their Users | Scoop.it
Mobile devices are adding to people’s consumption of news, strengthening the lure of traditional news brands and providing a boost to long-form journalism, according to the Project for Excellence in Journalism's ninth annual report on the health of...
David Boyle's insight:

Anyone who rides the MUNI can tell you that the daily commute is the best time for publishers to deliver information to their audience. In this high profile internet time, news consumption via podcasts are becoming some of the few stolen moments when the storyteller has the listener's full communication 

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Stop Selling Ads and Do Something Useful

Stop Selling Ads and Do Something Useful | The New Age Storytellers: Brands and their Users | Scoop.it
Ad agencies know how to deliver messages, but what people need today is content they can use.
David Boyle's insight:

Ad companies should be hugging social media as one of their biggest opportunities since print media. That is of course, only if they abandon their one-dimensional model of interacting with fans and become more communicative with users. This is about push/pull conversations and offering more than just their services. Ads need to become apart of the virality on the internet

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Designing In The Transition To A Multi-Device World | Smashing Magazine

Designing In The Transition To A Multi-Device World | Smashing Magazine | The New Age Storytellers: Brands and their Users | Scoop.it
This article reflects on designing in the transition to a multi-device world.
David Boyle's insight:

Media communication leaning towards a mobile first publication paradigm. The shift towards responsive designing for a smaller screen is becoming less of a scary thing for developers. 

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