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David Boyle's insight:

Cafesac is an example of a business that is applying the ethics of "Shared Value" and maintaining a cultural relevance by implementing social giving into it's business plan.

 

At Cafesac, we build our product out of repurposed materials and do so to raise awareness of coffee farmers in poverty 

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The New Age Storytellers: Brands and their Users
Analyzing the message of the digital medium-- brands, politics, and user communication
Curated by David Boyle
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Creating Shared Value - Harvard Business Review

Creating Shared Value - Harvard Business Review | The New Age Storytellers: Brands and their Users | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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David Boyle's comment, April 24, 2013 7:38 PM
Corporations have been given the short end of the stick. In many cases, they hold the weight of the stability of the economy while being demonized in the media and culturally scrutinized. This is of course not without good reason, but many large corporations are trying to battle back with a new idea of "shared value." The idea that a company can set itself with an ethos that both betters itself and increases profit while keeping the society and sustainability in mind and in some cases even increasing the two with a common synergy.
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Urban Outfitters, Converse Launch Vine Promotion

Urban Outfitters, Converse Launch Vine Promotion | The New Age Storytellers: Brands and their Users | Scoop.it
Converse and Urban Outfitters have launched a Vine contest offering a cross-country trip.
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David Boyle's comment, April 24, 2013 7:42 PM
Vine, the video format of Twitter, provides 4-6 second quick frames similar to GIF's and early adapters are trying to use it to tap into a social market
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Selvage Denim - Built by you. Hand crafted by us.

BRAVE STAR SELVAGE offers custom built, American made selvage denim delivered to your doorstep @ wholesale prices.
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David Boyle's comment, April 24, 2013 7:40 PM
Kickstarter is an example of crowdfunding showing how social media is leveling the playing field and letting consumers aware of the power that they always have: money. Crowdfunding makes voting with your wallet more apparent and transforms "consumers" into "backers."
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Photo Sharing App Pictorious Adds Branded Photo Challenges And Photo Showdown | TechCrunch

Photo Sharing App Pictorious Adds Branded Photo Challenges And Photo Showdown | TechCrunch | The New Age Storytellers: Brands and their Users | Scoop.it
Pictorious is a photo sharing startup that is faced with the unenviable task of crawling its way out of Instagram’s gigantic shadow.
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5 Tools to Research the Demographics of Your Twitter Followers

5 Tools to Research the Demographics of Your Twitter Followers | The New Age Storytellers: Brands and their Users | Scoop.it
Included are some great apps that will let you get the proper stats to start engaging your Twitter followers in a real and very dynamic way.

Via Cendrine Marrouat - www.socialmediaslant.com
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 8, 2013 2:21 AM

A great list of tools to check out:

 

- SalesForce Marketing Cloud

- SoDash

- BirdSong

- KnowYourFollowers

- Ad.ly

 

Have you used any of them? 

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15 Stats Brands Should Know About Instagram

15 Stats Brands Should Know About Instagram | The New Age Storytellers: Brands and their Users | Scoop.it
Instagram has become increasingly popular, and more and more brands are following their younger audiences onto the photo-sharing network.
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Digital Newfronts Could Rake In $1 Billion In Ad Deals | Digital - Advertising Age

Digital Newfronts Could Rake In $1 Billion In Ad Deals | Digital - Advertising Age | The New Age Storytellers: Brands and their Users | Scoop.it
this year, agency execs expect the digital upfront to cross $1 billion, partly as a hedge against shrinking ratings and higher prices in the tv market.
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Cell-ebration! 40 Years of Cellphone History [INFOGRAPHIC]

Cell-ebration! 40 Years of Cellphone History [INFOGRAPHIC] | The New Age Storytellers: Brands and their Users | Scoop.it
The cellphone turned 40 on Wednesday, April 3. This infographic pictures a timeline of pivotal moments in cellphone history.
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What Fred Wilson and the VCs don’t get about advertising

What Fred Wilson and the VCs don’t get about advertising | The New Age Storytellers: Brands and their Users | Scoop.it
I’ve written before about how well Silicon Valley VC’s understand advertising — which is to say, they don’t understand it very well at all. So it was a relief when a New York VC decided to cover th...
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Book Review - The Shallows - What the Internet Is Doing to Our Brains - By Nicholas Carr - NYTimes.com

Book Review - The Shallows - What the Internet Is Doing to Our Brains - By Nicholas Carr - NYTimes.com | The New Age Storytellers: Brands and their Users | Scoop.it
A technology writer maintains we’re trading away the seriousness of sustained attention for the Web’s frantic superficiality.
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E-Commerce Companies Bypass Middlemen to Build Premium Brand

E-Commerce Companies Bypass Middlemen to Build Premium Brand | The New Age Storytellers: Brands and their Users | Scoop.it
E-commerce companies that make everything from bedding to eyeglasses are trying to build premium brands at discount prices by cutting out middlemen and going directly to manufacturers.
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Creating Shared Value - Harvard Business Review

Creating Shared Value - Harvard Business Review | The New Age Storytellers: Brands and their Users | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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Cultural Capital

Cultural Capital | The New Age Storytellers: Brands and their Users | Scoop.it
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Slideshow: The Internet is Turning us into “Lifestyle” Consumers

Slideshow: The Internet is Turning us into “Lifestyle” Consumers | The New Age Storytellers: Brands and their Users | Scoop.it
The following is a slideshow created for a presentation at USF regarding the consumerist cultural shift to resonating with brands that fit a perceived lifestyle. The findings are inspired by The Sh...
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David Boyle's comment, April 24, 2013 7:41 PM
In order to remain relevant, brands need to do more than just sell a functional product. They need to enter into the ethos and become "culturally relevant" with the people that they engage with. They are selling a lifestyle: think Red Bull, Monster, Stella Artois, Budweiser, etc
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Social Giving in Culture - Cultural Capital

Social Giving in Culture - Cultural Capital | The New Age Storytellers: Brands and their Users | Scoop.it
David Boyle's insight:

"Because of the rising popularity of social media, more brands have to take this word-of-mouth into consideration, and one of the most effective ways to insert yourself as a brand into this chatter is to engage with the core of your consumer and build your brand around their ethos"- Brianne Burrowes

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(no title) | The New Age Storytellers: Brands and their Users | Scoop.it
(by David Boyle)
David Boyle's insight:

Cafesac is an example of a business that is applying the ethics of "Shared Value" and maintaining a cultural relevance by implementing social giving into it's business plan.

 

At Cafesac, we build our product out of repurposed materials and do so to raise awareness of coffee farmers in poverty 

more...
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Rolf Dobelli's ideas about not needing news are dangerous

Rolf Dobelli's ideas about not needing news are dangerous | The New Age Storytellers: Brands and their Users | Scoop.it
Madeleine Bunting: You don't need to cut yourself off from what's going on in the world, as Rolf Dobelli claims – it's all about moderation
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Savvy PR Firms Could Soon Rule Native Advertising | Small Agency Diary - Advertising Age

Savvy PR Firms Could Soon Rule Native Advertising | Small Agency Diary - Advertising Age | The New Age Storytellers: Brands and their Users | Scoop.it
two huge public-relations firms are going into the advertising business -- focusing on areas that are natural extensions of pr.
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How Top Brands Win at Content

How Top Brands Win at Content | The New Age Storytellers: Brands and their Users | Scoop.it
American Express, Degree and eBay share what they've learned acting as publishers.
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Instagram and Vine Shake Up News Industry

Instagram and Vine Shake Up News Industry | The New Age Storytellers: Brands and their Users | Scoop.it
News as we know it is poised to change, and it's in the hands of smartphone users. On March 31, the New York Times ran a photo of New York Yankees third baseman Alex Rodriguez t...
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Join #MashLife Lifestyle Twitter Chat on Raising Tech-Obsessed Kids

Join #MashLife Lifestyle Twitter Chat on Raising Tech-Obsessed Kids | The New Age Storytellers: Brands and their Users | Scoop.it
To address all the digital dos and don'ts, Mashable's Lifestyle Channel is hosting a live Twitter chat with parenting experts to tackle tough questions.
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The future of journalism: It's time to pick a side

The future of journalism: It's time to pick a side | The New Age Storytellers: Brands and their Users | Scoop.it
Yesterday, the Twittersphere was lit aflame -- as the Twittersphere is wont to be -- over the Atlantic's attempts to republish an article by Nate Thayer. Despite wanting Thayer to edit his original...
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Is Google Making Us Stupid?

Is Google Making Us Stupid? | The New Age Storytellers: Brands and their Users | Scoop.it
What the Internet is doing to our brains
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The medium is the message - Wikipedia, the free encyclopedia

"The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

The phrase was introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964.[1] McLuhan proposes that a medium itself, not the content it carries, should be the focus of study. He said that a medium affects the society in which it plays a role not only by the content delivered over the medium, but also by the characteristics of the medium itself.

McLuhan frequently punned on the word "message", changing it to "mass age", "mess age", and "massage"; a later book, The Medium Is the Massage was originally to be titled The Medium is the Message, but McLuhan preferred the new title, which is said to have been a printing error.

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Connected Loneliness - Cultural Capital

Connected Loneliness - Cultural Capital | The New Age Storytellers: Brands and their Users | Scoop.it
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