The New Age Storytellers: Brands and their Users
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The New Age Storytellers: Brands and their Users
Analyzing the message of the digital medium-- brands, politics, and user communication
Curated by David Boyle
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Stop Selling Ads and Do Something Useful

Stop Selling Ads and Do Something Useful | The New Age Storytellers: Brands and their Users | Scoop.it
Ad agencies know how to deliver messages, but what people need today is content they can use.
David Boyle's insight:

Ad companies should be hugging social media as one of their biggest opportunities since print media. That is of course, only if they abandon their one-dimensional model of interacting with fans and become more communicative with users. This is about push/pull conversations and offering more than just their services. Ads need to become apart of the virality on the internet

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Entrepreneurs Who Master Storytelling Win More - Forbes

Entrepreneurs Who Master Storytelling Win More - Forbes | The New Age Storytellers: Brands and their Users | Scoop.it
Starbucks Chairman Howard Shultz talks to the media at the Vancouver Waterfront Station location, celebrating 20 years of Starbucks in British Columbia.
David Boyle's insight:

Storytelling is the ultimate selling tool. We develop relationships with brands based on how we can relate to them and how closely their story is aligned with our cultural stock. A good story is more important than a good product. 

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Ken Morrison's comment, February 5, 2013 7:35 PM
THanks for sharing this and thanks for following my topic. I hope that it is helpful for you! I am teaching a storytelling course this semester and this link will be helpful. Best of luck!
David Boyle's comment, February 6, 2013 12:15 AM
Anytime, thank you for stopping by my page! I myself am a college student and am very interested in the possibility to tell new types of stories with this new form of media communication. It's too bad I'm not in your class!