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The New Age Storytellers: Brands and their Users
Analyzing the message of the digital medium-- brands, politics, and user communication
Curated by David Boyle
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Where is the Web Going? | Nir and Far

Where is the Web Going? | Nir and Far | The New Age Storytellers: Brands and their Users | Scoop.it
David Boyle's insight:

As user ability to create becomes easier, so does it to hook them into a predetermined company culture 

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Entrepreneurs Who Master Storytelling Win More - Forbes

Entrepreneurs Who Master Storytelling Win More - Forbes | The New Age Storytellers: Brands and their Users | Scoop.it
Starbucks Chairman Howard Shultz talks to the media at the Vancouver Waterfront Station location, celebrating 20 years of Starbucks in British Columbia.
David Boyle's insight:

Storytelling is the ultimate selling tool. We develop relationships with brands based on how we can relate to them and how closely their story is aligned with our cultural stock. A good story is more important than a good product. 

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Ken Morrison's comment, February 5, 2013 7:35 PM
THanks for sharing this and thanks for following my topic. I hope that it is helpful for you! I am teaching a storytelling course this semester and this link will be helpful. Best of luck!
David Boyle's comment, February 6, 2013 12:15 AM
Anytime, thank you for stopping by my page! I myself am a college student and am very interested in the possibility to tell new types of stories with this new form of media communication. It's too bad I'm not in your class!
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How to Use Pinterest to Drive Sales

How to Use Pinterest to Drive Sales | The New Age Storytellers: Brands and their Users | Scoop.it
Likeable Media co-founder Dave Kerpen explains how Etsy and other businesses are already doing e-commerce on Pinterest.
David Boyle's insight:

Indicative of Facebook's plague, the "scroll-down" mentality is the new way that we injest information. We don't read-we scan. Instagram's (and now Kickstarter's) app success is the best example of utilizing this correctly  

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