Ad agencies know how to deliver messages, but what people need today is content they can use.
David Boyle's insight:
Ad companies should be hugging social media as one of their biggest opportunities since print media. That is of course, only if they abandon their one-dimensional model of interacting with fans and become more communicative with users. This is about push/pull conversations and offering more than just their services. Ads need to become apart of the virality on the internet