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Rescooped by Claudia from Brain Tricks: Belief, Bias, and Blindspots
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Can Neuroscience Unlock the Luxury Mind?

Can Neuroscience Unlock the Luxury Mind? | Neuroscience-neuromarketing | Scoop.it
For years, fashion and luxury companies have tried to anticipate and cater to the deep, subconscious desires of consumers. Can neuroscience help?

Via Leona Ungerer, Jocelyn Stoller
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Like chocolate and beauty, good ads light up your brain - Newsworks.org

Like chocolate and beauty, good ads light up your brain - Newsworks.org | Neuroscience-neuromarketing | Scoop.it
Thirty seconds is an eternity when spent suffering through a bad television commercial That s why marketers and creative types spend lots of time and energy testing ads before they launch They may
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The Neuroscience of Bad Habits and Why It's Not About Will Power - PsychCentral.com (blog)

The Neuroscience of Bad Habits and Why It's Not About Will Power - PsychCentral.com (blog) | Neuroscience-neuromarketing | Scoop.it
“We all have bad habits we want to break, but understanding the brain and mindfulness can give us a leg up.”
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Mouse memories 'flipped' from fearful to cheerful - BBC News

Mouse memories 'flipped' from fearful to cheerful - BBC News | Neuroscience-neuromarketing | Scoop.it
“BBC News Mouse memories 'flipped' from fearful to cheerful BBC News The scientists now believe that a place memory, stored in brain cells of the hippocampus, can "call up" different sets of neurons in the amygdala, invoking either good or bad...”
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How does the brain support parent-child attachment? » Psychology ...

How does the brain support parent-child attachment? » Psychology ... | Neuroscience-neuromarketing | Scoop.it
Specifically, children showed greater activation in the left amygdala, a region of the brain involved in emotional reactions, when viewing their mother (compared with viewing a stranger). While additional research is needed to ...
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It’s All in Your Head: How To Train Your Brain for Leadership and Better Decision-Making

It’s All in Your Head: How To Train Your Brain for Leadership and Better Decision-Making | Neuroscience-neuromarketing | Scoop.it
You have the ability to rewire your brain learn to make better decisions and become a more effective leader in the process. But it's going to take...

Via Anne Leong
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Companies Will Start Reading Your Mind To Figure Out How Much You're Willing To Pay

Companies Will Start Reading Your Mind To Figure Out How Much You're Willing To Pay | Neuroscience-neuromarketing | Scoop.it
In the future store prices may be based on your brain waves. And unfortunately your brain waves can't lie.
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The Human Brain Project: Future Neuroscience

The future of neuroscience lies in collaboration. The Human Brain Project aims to develop new simulations and brain models that will change the way researche...
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Understanding the brain and mind: science’s final frontier? (ScienceAlert)

Understanding the brain and mind: science’s final frontier? (ScienceAlert) | Neuroscience-neuromarketing | Scoop.it
We're making great strides towards finally understanding the most complicated object in the known universe, writes Fred Mendelsohn. (Understanding the #brain and #mind: science’s final frontier?
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Neuroscience Uncovers Emotions of 'Man's Best Friend' - Science World Report

Neuroscience Uncovers Emotions of 'Man's Best Friend' - Science World Report | Neuroscience-neuromarketing | Scoop.it
Science World Report Neuroscience Uncovers Emotions of 'Man's Best Friend' Science World Report When a team of neuroscientists studied the reactions of happy and sad dogs via brain scans, they found that dogs even cry like humans and get excited...
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» Five Nurturing Ways to “BE” When You Parent Your Child - Neuroscience and Relationships

» Five Nurturing Ways to “BE” When You Parent Your Child - Neuroscience and Relationships | Neuroscience-neuromarketing | Scoop.it
Five Nurturing Ways to “BE” When You Parent Your Child | Neuroscience and Relationships http://t.co/CbqSP9MAGE via @PsychCentral
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Brain-gut connection: Why you should not ignore that gut feeling

Brain-gut connection: Why you should not ignore that gut feeling | Neuroscience-neuromarketing | Scoop.it
There is a brain-gut connection: the gut's influence on the overall health of a person might also be dependent on the microbes living in the intestines.
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Emotions Analytics to Transform Human-Machine Interaction - Wired

Emotions Analytics to Transform Human-Machine Interaction - Wired | Neuroscience-neuromarketing | Scoop.it
Wired Emotions Analytics to Transform Human-Machine Interaction Wired It's the combination our vocal modulations (and body posture — both activated by the same part of our brain that produces emotions), and the memory that the listener holds for...
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Fundamentals of Neuroscience, Part I | HarvardX on edX | Course About Video

Take this course for free on edX: https://www.edx.org/course/fundamentals-neuroscience-part-i-harvardx-mcb80-1x ↓ More info below. ↓ Follow on Facebook: ...
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Photographer Uses Photoshop and Neuroscience to Find Your 'Ideal' Self-Image - PetaPixel

Photographer Uses Photoshop and Neuroscience to Find Your 'Ideal' Self-Image - PetaPixel | Neuroscience-neuromarketing | Scoop.it
“What does your ideal self actually look like? That's the question that photographer Scott Chasserot seeks to answer with his experiment, Original Ideal. By”
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Is Neuroscience the Future of Content Marketing Measurement? - Contently

Is Neuroscience the Future of Content Marketing Measurement? - Contently | Neuroscience-neuromarketing | Scoop.it
““I guarantee that if you’re relying on traditional measures like surveys and focus groups to understand the whole consumer in today’s modern media landscape, you are dead wrong in terms of your ability to capture everything,” Dr. Carl Marci, founder and chief science officer at Innerscope Research, told the crowd at Advertising Week‘s “Creating Great Content with Neuro: Now That’s What I Call Brain Science” panel. “We now know definitively after decades of neuroscience that there’s a whole lot going on in this brain that’s below our conscious awareness.”” ___________________________________ ► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected).
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Weight-loss program rewires brain to crave healthy food, scans show - Today.com

Weight-loss program rewires brain to crave healthy food, scans show - Today.com | Neuroscience-neuromarketing | Scoop.it
“Weight-loss program rewires brain to crave healthy food, scans show Today.com ... the brain, it is hard to have that conversation without thinking about the addictive qualities,” Kirkpatrick says.”
Claudia's insight:
You can learn to love good, healthy food!
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Probiotics Change Brain Activity, Emotional Response

Probiotics Change Brain Activity, Emotional Response | Neuroscience-neuromarketing | Scoop.it
Researchers from UCLA's Geffen School of Medicine have determined that consuming a milk fermented with probiotics changed the brain activity of women, producing positive changes in signalling pathways along with emotional responses.
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Virtual afterlives will transform humanity – Michael Graziano – Aeon

Virtual afterlives will transform humanity – Michael Graziano – Aeon | Neuroscience-neuromarketing | Scoop.it
The question is not whether we can upload our brains onto a computer, but what will become of us when we do (A professor of neuroscience imagines a future in which the mind never dies.
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How Does Meditation Change the Brain?: Scientific American Video

How Does Meditation Change the Brain?: Scientific American Video | Neuroscience-neuromarketing | Scoop.it
News videos covering science, health and technology at Sciam.com

Via Dave Vago
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Heitor Fox's curator insight, February 19, 2014 7:13 AM

A importancia de conhecer melhor o funcionamento do nosso organismo.

Rescooped by Claudia from #ALS AWARENESS #LouGehrigsDisease #PARKINSONS
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Human Brain Project, World’s Most Ambitious in Neuroscience, Officially Started Today

Human Brain Project, World’s Most Ambitious in Neuroscience, Officially Started Today | Neuroscience-neuromarketing | Scoop.it
The world’s most ambitious neuroscience project is underway.

Via TEAM Mike Lopez Memorial Foundation |Find us on Twitter:@TEAMCUREALS
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Neuroscience: The mind reader

Neuroscience: The mind reader | Neuroscience-neuromarketing | Scoop.it
Adrian Owen has found a way to use brain scans to communicate with people previously written off as unreachable.
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Love in the Time of Neuroscience : Conscious Life News

Love in the Time of Neuroscience : Conscious Life News | Neuroscience-neuromarketing | Scoop.it
Forbes explores some of the findings about love, sex, and romance that neuroscience and psychology have uncovered over the last few years.
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Role of brain stress in obesity, type 2 diabetes development

Role of brain stress in obesity, type 2 diabetes development | Neuroscience-neuromarketing | Scoop.it
Researchers have gained new insights into how obesity and type 2 diabetes can create a stress response in the brain, especially in the hypothalamus (the brain region that regulates appetite and energy production), that may contribute to altering...
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Ray Kurzweil: Your Thoughts Create Your Brain

Ray Kurzweil discusses the future of brain implants and the tangled hierarchies that make up the human mind. Transcript -- We've already shown that we can co... (Ray Kurzweil: Your Thoughts Create Your Brain!
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Heitor Fox's curator insight, February 19, 2014 7:18 AM

Pensamento, emoção e comportamento.