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Study: To The Human Brain, Me Is We

Study: To The Human Brain, Me Is We | Neuroscience & Leadership | Scoop.it
A new study from University of Virginia researchers supports a finding that’s been gaining science-fueled momentum in recent years: the human brain is wired to connect with others so strongly that it experiences what they experience as if it’s...
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The Effects of Nutrition on Positivity

The Effects of Nutrition on Positivity | Neuroscience & Leadership | Scoop.it
The emotional association of food is further compounded by the memories summoned by the smell of food, and by the aesthetics of a visually pleasing meal, leading to a strong relationship between food and mood.

Via Anne Leong
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Nielsen (NLSN) clients use neuroscience to craft better commercials - WCPO

Nielsen (NLSN) clients use neuroscience to craft better commercials - WCPO | Neuroscience & Leadership | Scoop.it
WCPO
Nielsen (NLSN) clients use neuroscience to craft better commercials
WCPO
Nielsen executives told the local chapter of the American Marketing Association recently that neuroscience will play an increasing role the way ads are presented to U.S.
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