A new study from University of Virginia researchers supports a finding that’s been gaining science-fueled momentum in recent years: the human brain is wired to connect with others so strongly that it experiences what they experience as if it’s...
The emotional association of food is further compounded by the memories summoned by the smell of food, and by the aesthetics of a visually pleasing meal, leading to a strong relationship between food and mood.
WCPO Nielsen (NLSN) clients use neuroscience to craft better commercials WCPO Nielsen executives told the local chapter of the American Marketing Association recently that neuroscience will play an increasing role the way ads are presented to U.S.
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