Neuromarketing Today
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Drugs, Dopamine and Drosophila: A Fly Model for ADHD?: David Anderson at TEDxCaltech

David Anderson is the Seymour Benzer Professor of Biology at Caltech and an investigator of the Howard Hughes Medical Institute. David received an A.B. at Ha...
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BMC Neurology | Abstract | Neuromarketing and consumer neuroscience: contributions to neurology

'Neuromarketing' is a term that has often been used in the media in recent years.
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Put Your Customer in the Ad! | Neuromarketing

Put Your Customer in the Ad! | Neuromarketing | Neuromarketing Today | Scoop.it
In my direct mail days, we used personalization whenever possible. Starting a letter with “Dear Roger” instead of “Dear Friend” responds better every time (if the recipient’s name is Roger, that is!).

Via Sakis Koukouvis
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