Neuromarketing Insights
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Neuromarketing Insights
neuromarketing insights - to help advertisers find the brain's buy buttons
Curated by Robin Gurney
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6 Neuromarketing Principles That Are Always True

6 Neuromarketing Principles That Are Always True | Neuromarketing Insights | Scoop.it

The field of neuromarketing may be new terrain for many marketers, but columnist Jeremy Smith helps you understand the principles behind it and how they can impact your conversion rate.

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Neuromarketing: thinking beyond the lab :: StopPress

Neuromarketing: thinking beyond the lab :: StopPress | Neuromarketing Insights | Scoop.it
With 'neuromarketing' returning 1,100,000 results on Google and Amazon listing 184 books on the topic, it can be an intimidating subject. But more and more marketers and their agencies are testing ads, logos, package ...
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Neuroscience And The Media Plan - Asia Media Journal

Neuroscience And The Media Plan - Asia Media Journal | Neuromarketing Insights | Scoop.it
Asia Media Journal Neuroscience And The Media Plan Asia Media Journal However, that's not the only reason cinemas are good venues for branding messages, points out Peter Steidl, who has co-authored a new beginners' guide to neuromarketing.
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Ulrich Weihler's comment, September 8, 2013 4:17 AM
Maybe habitualization and depression are major issues to overcome. Memory and Learning Research delivering good hints.
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Obama's brain project could change everything - Macleans.ca (blog)

Obama's brain project could change everything - Macleans.ca (blog) | Neuromarketing Insights | Scoop.it
Obama's brain project could change everything
Macleans.ca (blog)
But they'll quickly spread to areas that are already being researched, such as neurolaw, neurofinance and neuromarketing.
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Second Neuromarketing World Forum to be held in São Paulo, 6-8 March, 2013 - Neurogadget

Neurogadget
Second Neuromarketing World Forum to be held in São Paulo, 6-8 March, 2013
Neurogadget
It's been a while since we have posted about neuromarketing, the interdisciplinary field between behavioral neuroscience and marketing.
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This Is Your Brain on Movies - Smithsonian (blog)

This Is Your Brain on Movies - Smithsonian (blog) | Neuromarketing Insights | Scoop.it
Smithsonian (blog) This Is Your Brain on Movies Smithsonian (blog) The story is full of buzzwords like “neuromarketing” and “neurometrics”—which really means using tools like fMRI, EEG and eye tracking to gauge a subject's attention level and brain...
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The human brain is not as simple as we think - Raw Story

The human brain is not as simple as we think - Raw Story | Neuromarketing Insights | Scoop.it
Raw Story
The human brain is not as simple as we think
Raw Story
The birth of lucrative neuromarketing firms are based on this idea.
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Neuromarketing, curated crowdsourcing, and more tech lingo you need to know - Digital Trends

Neuromarketing, curated crowdsourcing, and more tech lingo you need to know - Digital Trends | Neuromarketing Insights | Scoop.it
Digital Trends
Neuromarketing, curated crowdsourcing, and more tech lingo you need to know
Digital Trends
Tech journalists, public relations reps and developer blogs love throwing around complex words like we know what the heck they're taking about.
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Coca-Cola's NeuroMarketing Strategy - Tandem Interactive

Coca-Cola's NeuroMarketing Strategy - Tandem Interactive | Neuromarketing Insights | Scoop.it
Coca-Cola's NeuroMarketing Strategy : Sensory Marketing. We are all familiar with the brand "Coca-Cola" and we are also all familiar with the five sense we are all born with; (1) sight, (2) hearing, (3) touch, (4) smell, and (5) ...
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LAURA DAVIS: Which romantic film gets your synapses all fired up? - Liverpool Daily Post

LAURA DAVIS: Which romantic film gets your synapses all fired up? - Liverpool Daily Post | Neuromarketing Insights | Scoop.it
LAURA DAVIS: Which romantic film gets your synapses all fired up?
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Have Results SEM Blog: The Future of SEO is Neuromarketing and Buyology:

Have Results SEM Blog: The Future of SEO is Neuromarketing and Buyology: | Neuromarketing Insights | Scoop.it
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“Neuromarketing Theory & Practice” Magazine – Issue No. 4 ...

“Neuromarketing Theory & Practice” Magazine – Issue No. 4 ... | Neuromarketing Insights | Scoop.it
This month, Neuromarketing Science & Business Association published the 4th edition of “Neuromarketing Theory & Practice Magazine”.
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Harvard Lesson: Verbs Beat Adjectives | Neuromarketing

Harvard Lesson: Verbs Beat Adjectives | Neuromarketing | Neuromarketing Insights | Scoop.it
The debate among copywriters about verbs vs. adjectives rages on.
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The End of Neuro-Nonsense - Slate Magazine

The End of Neuro-Nonsense - Slate Magazine | Neuromarketing Insights | Scoop.it
The brain is not the mind so is neuromarketing a pile of rubbish...? The End of Neuro-Nonsense Slate Magazine Though the marketing giant Nielsen purchased one of the neuromarketing startups in 2011, the industry at large has been (rightfully) suspicious of the concept.
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Jocelyn Stoller's comment, August 16, 2013 2:15 AM
The flood of pseudoscience, hype, and oversimplified, whittled-down hack science journalism, notwithstanding – few of these "backlash" critics seem to keep up with the complex and rigorously-researched advances in neuroscience that really are providing insight into human nature and behavior.
Ulrich Weihler's comment, September 8, 2013 3:46 AM
Biggest challenge as everywhere in science is evaluation and consolidation of the increasing amount of results and research publications. But increasing need to cure the health data of our societies and correct negative tendendies and wrong presumption.
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This Beer Can Proves That FOMO Makes Us Buy Things - Business Insider

This Beer Can Proves That FOMO Makes Us Buy Things - Business Insider | Neuromarketing Insights | Scoop.it
This Beer Can Proves That FOMO, the fear of missing out, Makes Us Buy Things Business Insider Patrick Renvoise and Christophe Morin's book Neuromarketing affirms that humans make decisions emotionally, then justify them rationally.
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5 Ways Supermarkets Trick Shoppers - Kiplinger Personal Finance

5 Ways Supermarkets Trick Shoppers - Kiplinger Personal Finance | Neuromarketing Insights | Scoop.it
Kiplinger Personal Finance 5 Ways Supermarkets Trick Shoppers Kiplinger Personal Finance Increasingly, marketers are on the scent, using a set of techniques called neuromarketing to craft advertisements, packaging and in-store displays that appeal...
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Neuromarketing: Pushing The Limits Of The Powers Of Persuasion - Worldcrunch

Neuromarketing: Pushing The Limits Of The Powers Of Persuasion - Worldcrunch | Neuromarketing Insights | Scoop.it
Worldcrunch
Neuromarketing: Pushing The Limits Of The Powers Of Persuasion
Worldcrunch
Not many years ago, the concept of “neuromarketing” was presented as a revolutionary discipline.
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3 Neuromarketing Considerations For Landing Page Optimization ...

3 Neuromarketing Considerations For Landing Page Optimization ... | Neuromarketing Insights | Scoop.it
Neuromarketing is a relatively new field of marketing research that studies consumers' cognitive and emotional responses to marketing stimuli. It seeks to.
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For marketers, good things come to those who play - Inquirer.net

For marketers, good things come to those who play - Inquirer.net | Neuromarketing Insights | Scoop.it
For marketers, good things come to those who play
Inquirer.net
One way they're doing this is via the relatively new field of neuromarketing.
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The Dark Side of Reader Comments | Neuromarketing

The Dark Side of Reader Comments | Neuromarketing | Neuromarketing Insights | Scoop.it
Interactivity has been the name of the game for websites for the last few years, and user-generated content (UGC) has been a mainstay of building content and boosting engagement. Indeed, “content marketing” is the latest ...
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Neuroeconomics: How Brain Science Matters to Business - Forbes

Neuroeconomics: How Brain Science Matters to Business - Forbes | Neuromarketing Insights | Scoop.it
Neuroeconomics: How Brain Science Matters to Business
Forbes
There is the nascent but fast-growing field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others.
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Mood Media to rebrand retired Muzak - Retail Customer Experience

Mood Media to rebrand retired Muzak - Retail Customer Experience | Neuromarketing Insights | Scoop.it
Mood Media to rebrand retired Muzak
Retail Customer Experience
According to an article on guardian.co.uk, Mood Media has chosen to consolidate Muzak into "sensory" or "neuromarketing" — i.e. sensory overload that manipulates your buying habits.
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Neuromarketing: Five cutting edge pricing strategies |

Neuromarketing: Five cutting edge pricing strategies | | Neuromarketing Insights | Scoop.it
Producersweb.com. One of the most fascinating fields to arise over the last few decades is called neuromarketing — the intersection of Madison Avenue skyscrapers and subatomic synapses of the brain. Using its tools, we ...
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The Future of SEO is Neuromarketing (Buyology ... - eWallstreeter

The Future of SEO is Neuromarketing (Buyology ... - eWallstreeter | Neuromarketing Insights | Scoop.it
According to Roger Dooley, the author of Neuromarketing and Brainfluence, neuromarketing is a science that's based on the fact that 95% of all thoughts, emotions, and learning occur before we are ever aware of it.
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Neuromarketing in the B-to-B-Sector (Book Review) | NeuroRelay

Neuromarketing in the B-to-B-Sector (Book Review) | NeuroRelay | Neuromarketing Insights | Scoop.it
Market evolution makes us search for strategic competitive advantages over the competitors.
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