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Beacon technology senses shoppers’ habits to make advertising personal

Beacon technology senses shoppers’ habits to make advertising personal | Beacons | Scoop.it
Walking by a department store perfume counter, a woman passes a digital sign glowing with the image of her favorite scent. By the time she reaches the shoe department, a coupon pops up on her smartphone offering an additional 30 percent off on the scent if she buys today. Whether that shopper was headed for the purses or the parking lot, the idea of steering in-store customers toward cash registers with targeted messages could be the next frontier of the shopping experience, according to Green Tree digital advertising firm Industry Weapon. To get ahead of the curve, Industry Weapon has combined its digital marketing and signage program — CommandCenterHD — with an app developed by Eden Prarie, Minn.-based retail technology firm Storeworks to create custom communications for shoppers. A
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Tech trends for 2015: The iBeacon - Startups.co.uk: Starting a business advice and business ideas

Tech trends for 2015: The iBeacon - Startups.co.uk: Starting a business advice and business ideas | Beacons | Scoop.it
Apple’s Bluetooth-powered iBeacon is set to shake up the retail industry in 2015 with technology that simplifies payments and enables on-site offers...
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Swirl | Indoor Mobile Marketing | In-Store Mobile Ad Exchange

Swirl | Indoor Mobile Marketing | In-Store Mobile Ad Exchange | Beacons | Scoop.it
Swirl's end-to-end mobile marketing platform is helping brands and retailers engage consumers where and when it matters most - while they shop.
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inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers

inMarket Says Its Beacon Platform Reaches 18% Of US Mobile Shoppers | Beacons | Scoop.it
Looks like I might have to revise my perception of in-store beacons as technology that won't matter until a year or two or three from now (at best). I don't..
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Target embracing indoor location with new app update | iBeacon.com Insider

Target embracing indoor location with new app update | iBeacon.com Insider | Beacons | Scoop.it
Target, the third largest retailer in the US, is gearing up for its move into mobile tech with a new update to its flagship iPhone app. The…
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Samsung’s Answer to Apple iBeacon: Proximity | iBeacon.com Insider

Samsung’s Answer to Apple iBeacon: Proximity | iBeacon.com Insider | Beacons | Scoop.it
Yesterday, November 11, 2014, marked the day that the Samsung Developer Conference started up in San Francisco. The sold out conference will be running until tomorrow,…
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Beacon Obstacles Starting To Melt | PYMNTS.com

Beacon Obstacles Starting To Melt | PYMNTS.com | Beacons | Scoop.it
Beacon executives at the ad:tech New York conference claim that nearly five million beacons will be deployed over the next five years. The execs did
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The Potential Of Beacon Technology | TechCrunch

The Potential Of Beacon Technology | TechCrunch | Beacons | Scoop.it
After indoor positioning with Wi-Fi, beacon technology is a massive step forward in ambient context identification, which is why this technology is all the..
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iBeacon integration into Apple Maps | iBeacon.com Insider

iBeacon integration into Apple Maps | iBeacon.com Insider | Beacons | Scoop.it
Apple has shown its first serious advancement to its ibeacon platform since it first announced ibeacon technology integration into iPhones back in 2013. Apple Maps…
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Mindshare partners with beacon tech provider Footmarks

Mindshare partners with beacon tech provider Footmarks | Beacons | Scoop.it
The strategic partnership is to bring beacon-powered mobile experiences and analytics to APAC
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Beacon-Mania is taking over

Beacon-Mania is taking over | Beacons | Scoop.it
Beacon is a stand-alone radio transmitter that provides personalised advertisements and changes the way people shop.
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Vancouver developers' smart beacon Signul can automate your life

Vancouver developers' smart beacon Signul can automate your life | Beacons | Scoop.it
The smartphone app and beacons allow you to trigger events based on the time and your precise location.
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Newcastle entrepreneur behind Europe's top museum sector conference

Newcastle entrepreneur behind Europe's top museum sector conference | Beacons | Scoop.it
Jim Richardson, founder of Newcastle design studio Sumo, has successfully grown MuseumNext to attract international attention
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Blinq Tells You If Your Dating Matches Are In The Bar

Blinq Tells You If Your Dating Matches Are In The Bar | Beacons | Scoop.it
Shove over Tinder. Swiss startup Blinq has come up with a new twist on the dating app. The startup is incorporating beacon proximity technology into the mix..
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LXR & Co. Just Launched its ‘Innovation Store’ at Canada’s Dx3 - FashInvest

LXR & Co. Just Launched its ‘Innovation Store’ at Canada’s Dx3 - FashInvest | Beacons | Scoop.it
The mobile shopping game continues. Vintage luxury retailer LXR & Co.  just launched its first “Innovation Store” at Canada’s digital marketing, advertising and retailing conference, Dx3 today. Dx3’s Mobile Innovation Store is a mobile, personalized concept store on the Dx3 show floor powered by mobile retail app platform Thirdshelf, beacon-maker Estimote and mobile strategy firm ...
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Consumers To Beacons: We’re Just Not That Into You. | PYMNTS.com

Consumers To Beacons: We’re Just Not That Into You. | PYMNTS.com | Beacons | Scoop.it
There’s always something to fuel the competition between Samsung and Apple. This time it’s not a debate over devices as much as it is what that device can
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Tips for using beacon technology in retail

Beacons promise retailers a look into customer behavior and tendencies. But companies need to dig deeper into how beacons can improve customer experience before they jump into the fray.
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Beacons: 6 fatores para empresas prestarem atenção

Beacons: 6 fatores para empresas prestarem atenção | Beacons | Scoop.it
Puneet Mehta, CEO da Mobile Roi, lista alguns pontos que devem ser contornados quando marcas utilizarem a tecnologia em suas campanhas
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15 Companies From Airports to Retail Already Using Beacon Technology

15 Companies From Airports to Retail Already Using Beacon Technology | Beacons | Scoop.it
Meet the first beacon technology testers out there. Surprise, you might be one!
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Museum puts stock in iBeacon technology to revamp visitor experience

Museum puts stock in iBeacon technology to revamp visitor experience | Beacons | Scoop.it
To revamp the visitor experience at the Brooklyn Museum in New York, iBeacon technology is being used, along with a new mobile app.
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Advertising and Tech Trends for 2015

Advertising and Tech Trends for 2015 | Beacons | Scoop.it
In an early start to the prediction season I recently took part in a panel on #Trends2015, hosted by the Canadian Technology Accelerator and featuring a range of perspectives from the startups, enterprises, media and agencies. Here is a quick round u...
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Chicago, L.A. install Bluetooth beacons in transit areas

Chicago, L.A. install Bluetooth beacons in transit areas | Beacons | Scoop.it
The Chicago Transit Authority is launching a pilot project that involves the use of beacon technology for transit authorities, consumers and brands, including the potential for coupon offers for travelers within range of a store, Mobile Marketer reports.
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Retailers poised to adopt iBeacon this holiday season | iBeacon.com Insider

Retailers poised to adopt iBeacon this holiday season | iBeacon.com Insider | Beacons | Scoop.it
A new report by eMarketer highlights mobile's expanding role in US commerce. Of particular interest, mobile's presence in brick and mortar  continues to increase. This…
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Malls Embrace Beacons | PYMNTS.com

Malls Embrace Beacons | PYMNTS.com | Beacons | Scoop.it
Among the myriad of problems mall-based retailers face in the era of diminished traffic to the traditional shopping box, is the issue of drawing the customers
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What Are Bluetooth Beacons, and Why Are They Following You?

What Are Bluetooth Beacons, and Why Are They Following You? | Beacons | Scoop.it
Bluetooth beacons can’t track your smartphone's location any more than stop signs or traffic lights can. But mobile apps that collect this location data are a bigger privacy risk.
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