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neuromarketing
Veille sur le neuromarketing et la neuroscience
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Classroom Management - Reward Ideas

Classroom Management - Reward Ideas | neuromarketing | Scoop.it
Find free reward ideas, activities and resources for your primary and secondary classroom.
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45 Design Thinking Resources for Educators

45 Design Thinking Resources for Educators | neuromarketing | Scoop.it

Via Ana Cristina Pratas
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Sharla Shults's curator insight, August 11, 2013 10:44 AM

A collaborative, solution-oriented approach is becoming the trend rather than an individualistic, problem-oriented approach.

Fawn Canady's curator insight, August 11, 2013 7:30 PM

Haven't looked through all of these, but looks promising!

María Dolores Díaz Noguera's curator insight, August 18, 2013 6:08 AM

Estupendo.

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Memoire Online - Strategie de fidelisation dans le marketing des service - Ibrahima SIDIBE

Memoire Online - Strategie de fidelisation dans le marketing des service - Ibrahima SIDIBE | neuromarketing | Scoop.it

trés bon tarvail de mémoire de fin d'études dur la fidélisation client

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Joel Adou's curator insight, October 10, 2013 11:03 AM

je voudrais svp  un exemple de rapport de stage pour un étudian en ressources humaines et communication.Merci d'avance 

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“The Expression of Emotions in Man and Animals” sur SlideShare

“The Expression of Emotions in Man and Animals” sur SlideShare | neuromarketing | Scoop.it
Résultats de la recherche de diaporamas pour The Expression of Emotions in Man and Animals...
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Leadership in an age of social media | Rich's Management Blog

Leadership in an age of social media | Rich's Management Blog | neuromarketing | Scoop.it
Your company needs a robust, customer-facing social media presence to engage the millions of potential customers who connect to Facebook, Twitter and other online apps every day. This new open environment requires a new, more open ...

Via Fred Zimny
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[Chuck Wendig] 25 Of My Personal Rules For Writing And Telling Stories

[Chuck Wendig] 25 Of My Personal Rules For Writing And Telling Stories | neuromarketing | Scoop.it

Chuck Wendig:  "Okay, what follows are really just mottos or sayings or made-up platitudes that I happen to live by, and for all I know I’ll only live by them for a couple weeks until I realize they comprise a fetid heap of horseshit. But, I thought I’d like to write them down just the same" ...


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WHERE GOOD IDEAS COME FROM by Steven Johnson

One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from? With Where Good Ideas Co...

Via Sémio PUB
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The psychology behind the web's most successful brands

The psychology behind the web's most successful brands | neuromarketing | Scoop.it
Tomas Chamorro-Premuzic discusses how user data and personal behaviour is changing the internet, and the ways in which companies are tapping into and influencing this new vision of the web.

Via Graham Jones
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12 Simple Ways Marketers Can Humanize Their Brand

12 Simple Ways Marketers Can Humanize Their Brand | neuromarketing | Scoop.it

Learn how you can use your inbound marketing to humanize your brand.

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The Social Web: People Don't Share Facts, People Share Feelings

The Social Web: People Don't Share Facts, People Share Feelings | neuromarketing | Scoop.it

I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.

 

Intro:

 

"There's a major shift on the web and  a big change on social networks in how people spend their time.

 

**They're spending less time interacting with facts and more time communicating with people.

 

**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"

 

Excerpt:

 

"The new web means spending less time interacting with facts & more time communicating with people".

 

Here are some highlights that caught my attention:

 

**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.

 

**Content that triggers arousing emotions drives that behavior

 

**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"

 

**Google wants users to spend less tinme searching and more time interacting with their network

 

**What this neans for dealers is you must build your store's knowledge footprint.

 

**It's important how Google knows you. It's important how your customers/audience knows you

 

**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.

 

**Facts about your business married with passion and personal experience equaols trust in your brand

 

This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it

http://bit.ly/NrM5NS

 

Read article here: [http://bit.ly/Nx1SJS]


Via janlgordon
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Julie Shatswell's comment, July 16, 2012 4:07 PM
great post - thanks for sharing this- julie
janlgordon's comment, July 16, 2012 4:12 PM
You are so welcome Julie, we know this is true don't we?
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The Crux of the Subconscious: Understanding Emotion for Genuine Brand Engagement

The Crux of the Subconscious: Understanding Emotion for Genuine Brand Engagement | neuromarketing | Scoop.it
by Jesse de Agustin @emonalytics Eliciting subconscious responses is paramount to achieve genuine brand engagement and create the brand experience you want for your audience. We all have an idea of...
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Principes d’anthropologie pour les réseaux sociaux

Principes d’anthropologie pour les réseaux sociaux | neuromarketing | Scoop.it
En réponse à business garden qui dans un excellent billet de synthèse se pose la question des centaines de réseaux sociaux, pour quoi faire ?
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sexappealsinmedia - An Analysis of Sex Appeal in Marketing

sexappealsinmedia - An Analysis of Sex Appeal in Marketing | neuromarketing | Scoop.it

This is an examination of the use of sex related tactics and suggestive and provocative content in marketing strategies.
Each page analyzes a different aspect of the use of sex appeals. There are five main components being explored to demonstrate the effect and influence of sex in today’s media.
These topics have also been summarized into a movie, located below...


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"Asynchronous Thinking" - A Haiku Deck by Martin Smith

"Asynchronous Thinking" - A Haiku Deck by Martin Smith | neuromarketing | Scoop.it

Discovered the strange secret of Internet marketing last week. We lucky few Internet marketers must do some things BECAUSE everyone is doing them. We violate these "conventions" at our risk, but we can't stop there.

We can't stop with mere emulation of current convention because there is no money to be made there. Our Internet marketing must win hearts, minds, love and advocacy to become increasingly valuable. We can't win brand advocates by copying others.

We must take the risk of passionate disruption. Disruption in Internet marketing is a tricky business. Too little disruption and your Internet marketing is conventional and boring. Too much disruption and your Internet marketing is speaking to itself about itself.

Testing is the best way to find the thin and ever-changing line between conventional boring and just the right amount of loyalty creating disruption. This @HaikuDeck is about how and why your Internet marketing must "think" asynchronously. Why you must disrupt to win.


Via Martin (Marty) Smith
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je%2029%20grundey.pdf

The purpose of this paper is to show peculiarities of traditional and experiential
marketing and describe why experiential marketing is better way to understand
consumer behaviour

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Completing the Social Business Transformation: A Manifesto - Forbes

Completing the Social Business Transformation: A Manifesto - Forbes | neuromarketing | Scoop.it
The culmination of Social Business will be a new paradigm that changes how knowledge is captured, how processes are designed, how applications are created, and how work gets done. This article is a manifesto for completing the transformation.

Via Sebastian Thielke, Fred Zimny
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How to Make Things Work Better Using Emotional Design

How to Make Things Work Better Using Emotional Design | neuromarketing | Scoop.it
Have you ever thought why people like a particular thing, but not another one? The philosophy of emotional design was created in order to understand the human vision of the world of things and its reflection in design.

Via Fred Zimny
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Transmedia Manifest

Transmedia Manifest | neuromarketing | Scoop.it

"There's a Transmedia Manifest going around on Twitter this morning. I won't be signing it."

 

[Andrea Phillips discsses the idea of "best practices" in transmedia.]


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Le pouvoir de la publicité : The Ad & The Ego 1/4


Via k3hamilton
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Ken Morrison's comment, September 4, 2012 6:03 PM
Thank you for the rescoop. I really like this video. I was very happy when I found it again after several years.
Ken
bobrosas's comment, September 4, 2012 10:42 PM
you're very welcome Ken, this is an important document. Thank you for posting
Ken Morrison's comment, September 18, 2012 12:32 AM
Hi Josie
Thank you for the rescoop.
Ken
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Modern Mythology and the Transmedia Revolution

Modern Mythology and the Transmedia Revolution | neuromarketing | Scoop.it

Peter Usagi: " The Power of Myth was one of the most popular TV series in the history of public television. In a series of six hour-long episodes, American mythologist Joseph Campbell peeled back the layers of mystery that had once shrouded our species ancient storytelling traditions" ...


Via The Digital Rocking Chair, Henrik Safegaard - Cloneartist
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Luciana Viter's comment, August 28, 2012 1:25 PM
Thanks for sharing!
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User Experience and Information Architecture – Centered and Bounded Sets | Wildly Appropriate

User Experience and Information Architecture – Centered and Bounded Sets | Wildly Appropriate | neuromarketing | Scoop.it

The centered set approach is like gathering cats rather than herding cattle. The center is the pail of milk that draws the cats.


Via Mario K. Sakata
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Brand Affinity and Neuromarketing

Brand Affinity and Neuromarketing | neuromarketing | Scoop.it
Learn what attracts a consumer to a brand. Neuromarketing is a new science that studies how people respond physiologically to advertising and marketing.
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Neuromarketing and economic decisions - Ceylon Daily News

Ceylon Daily NewsNeuromarketing and economic decisionsCeylon Daily NewsIn brief, the advertisers should know the basics of neuroscience for neuromarketing. Advertisements act by stimulating the memory of the target audience.
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