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BPS Research Digest: What your choice of shoe says about you

BPS Research Digest: What your choice of shoe says about you | Neuro & Psycho Marketing | Scoop.it

Does her shoe choice tell us anything about her? In a culture where so much attention is paid to the material we strap to our feet, a new study asks this very question more generally - how is shoe choice associated with personality and what assumptions do onlookers make about people based on their shoes?

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Neuro & Psycho Marketing
Comprendre le comportement des consommateurs en comprenant comment fonctionne leur cerveau
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Tweet from @matkauf

Tweet from @matkauf | Neuro & Psycho Marketing | Scoop.it
At least you're not this guy who has a PhD in psychology but can't figure out his mustache looks like a caterpillar http://t.co/LF5YwRCESo
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Nos données nous rendent-elles sexy ? Vers une urbanité “datasexuelle” « InternetActu.net

Nos données nous rendent-elles sexy ? Vers une urbanité “datasexuelle” « InternetActu.net | Neuro & Psycho Marketing | Scoop.it
InternetActu.net est un site d'actualité consacré aux enjeux de l'internet, aux usages innovants qu'il permet et aux recherches qui en découlent.

Via Yan Claeyssen
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Einstein’s advice about email marketing metrics

Einstein’s advice about email marketing metrics | Neuro & Psycho Marketing | Scoop.it
Einstein may have pre-dated email marketing by many years but when he said “Not everything that can be counted counts and not everything that counts can be counted” he could have well been thinking about email marketing metrics.
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» Unconscious Creativity, Conscious Creating - The Creative Mind

» Unconscious Creativity, Conscious Creating - The Creative Mind | Neuro & Psycho Marketing | Scoop.it
There is growing support for the creative value of mentally stepping away from our work for a while, and not being so captivated by only consciousness.

How much of creative inspiration and problem solving is from our unconscious, and how can we get more in touch with our vast inner landscape?

This famous “Portrait of Adele Bloch-Bauer I” is a 1907 painting by Gustav Klimt.

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BPS Research Digest: People with high emotional intelligence are more easily duped by fakers

BPS Research Digest: People with high emotional intelligence are more easily duped by fakers | Neuro & Psycho Marketing | Scoop.it

Although research has shown that most of us are hopeless at spotting lies, there's been speculation in the literature that a minority of people might be unusually talented fib-detectors. The evidence for these "wizards", as they've been called, remains controversial. Now a new study has tested the relevance of a key psychological construct that one might imagine wizards would score highly on - emotional intelligence.

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Marketing Client: Le neuromarketing, révolution ou charlatanisme ?

Marketing Client: Le neuromarketing, révolution ou charlatanisme ? | Neuro & Psycho Marketing | Scoop.it
Toutes les disciplines et les savoir-faire se construisent en cherchant à atteindre un mythe, à réaliser un fantasme. Mais elles parviennent à leur maturité le jour où elles déconstruisent ce mythe fondateur.
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What Don Draper Knows That You Don’t About Persuasion and Success | Copyblogger

What Don Draper Knows That You Don’t About Persuasion and Success | Copyblogger | Neuro & Psycho Marketing | Scoop.it
http://t.co/jg4tESVY What can Mad Men’s Don Draper teach you about persuasion and success?
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How to Market Yourself to Potential Employers - Simply Hired Blog

How to Market Yourself to Potential Employers - Simply Hired Blog | Neuro & Psycho Marketing | Scoop.it

La nouvelle manière d'écrire son CV

By Sean Weinberg In the past, opening your resume with something to the effect of, “Seeking a position as an engineer” may have gotten you a job in your field. But today, focusing your resume solely around you probably won’t yield such great results.

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The power of suggestion: What we expect influences our behavior, for better or worse

The power of suggestion: What we expect influences our behavior, for better or worse | Neuro & Psycho Marketing | Scoop.it
A lucky rabbit foot. A glass of wine. A pill. What do these things all have in common? Their effects -- whether we do well on a test, whether we mingle at the cocktail party, whether we feel better -- all depend on the power of suggestion.
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Artificial emotional intelligence - Giles Colborne

My slides from Interaction 12. Now with added notes!
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Et si l'on parlait Marketing : Emotion, Marque et Publicité (1)

Et si l'on parlait Marketing : Emotion, Marque et Publicité (1) | Neuro & Psycho Marketing | Scoop.it
Impact Mémoire nous a convié le 24 mars pour une conférence exceptionnelle, dans un lieu exceptionnel, le Théâtre des Champs Elysées.
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BPS Research Digest: What your Facebook picture says about your cultural background

BPS Research Digest: What your Facebook picture says about your cultural background | Neuro & Psycho Marketing | Scoop.it

What kind of profile picture do you have on Facebook? Is it a close-up shot of your lovely face with little background visible? Or is it zoomed out, so that you appear against a wider context? The answer, according to a new study by psychologists in the USA, likely depends in part on your cultural ancestry.

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Meditation Of The Week: Concentrate On the Breasts - Meditation - What Is Meditation & OSHO Meditations

Meditation Of The Week: Concentrate On the Breasts - Meditation - What Is Meditation & OSHO Meditations | Neuro & Psycho Marketing | Scoop.it

En matière de créativité, les femmes auraient un avantage que les hommes n'ont pas, quand elles se concentrent sur leur ...poitrine !

All that has happened to great painters and poets will happen to the woman if she can melt into her breasts.

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Daily Infographic | A New Infographic Every Day | Data Visualization, Information Design and Infographics

Daily Infographic | A New Infographic Every Day | Data Visualization, Information Design and Infographics | Neuro & Psycho Marketing | Scoop.it
Daily Infographic delivers new infographics every day. From personal finance to bacon consumption, we're your daily one-stop headquarters for new compelling, data-filled illustrations.
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Making Sense of The Brain: The Brain Art Project | InteraXon Blog

Making Sense of The Brain: The Brain Art Project | InteraXon Blog | Neuro & Psycho Marketing | Scoop.it
InteraXon is a thought controlled computing company that provides innovative solutions for new products and experiences using brain-computer interface technology.
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Should I Listen to My Body?

Should I Listen to My Body? | Neuro & Psycho Marketing | Scoop.it
Is the age-old advice to (Should I Listen to My Body? - Is the age-old advice to listen to my body really a good idea?
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The philosophy of creativity - mUmBRELLA

The philosophy of creativity - mUmBRELLA | Neuro & Psycho Marketing | Scoop.it
A highlight of Cannes for me has been the wisdom of philosopher Alain de Botton, a man so clever his brain has eaten his hair.

“Difficulty and suffering is normal. It’s an absolutely necessary part of creative life. If you don’t suffer in some way, you can’t be creative.”

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BPS Research Digest: What your choice of shoe says about you

BPS Research Digest: What your choice of shoe says about you | Neuro & Psycho Marketing | Scoop.it

Does her shoe choice tell us anything about her? In a culture where so much attention is paid to the material we strap to our feet, a new study asks this very question more generally - how is shoe choice associated with personality and what assumptions do onlookers make about people based on their shoes?

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Et si l'on parlait Marketing : Inédit : un livre avec une couverture subliminale !

Et si l'on parlait Marketing : Inédit : un livre avec une couverture subliminale ! | Neuro & Psycho Marketing | Scoop.it
Vous connaissez tous les images subliminales qui impressionnent votre rétine (en passant très rapidement sur l'écran de votre télé ou au cinéma) sans que vous en ayez conscience, et qui passent des messages publicitaires (buvez du Coca...) ou politiques...
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La cabine téléphonique cerveau

La cabine téléphonique cerveau | Neuro & Psycho Marketing | Scoop.it

Le petit cerveau sous le grand cerveau ?

L'artiste brésilienne Carla Pires de Carvalho Fernandes a décidé de donner une nouvelle dimension aux cabines téléphoniques publiques.

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HIP IP IP Creativity

HIP IP IP Creativity | Neuro & Psycho Marketing | Scoop.it

Si vous aimez ce scoop.it sur les Neuro Sciences, vous aimerez aussi celui-ci sur la créativité !

La créativité : méthodes, exemples...

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MIND Reviews: The Emotional Life of Your Brain : Scientific American

MIND Reviews: The Emotional Life of Your Brain : Scientific American | Neuro & Psycho Marketing | Scoop.it
The Emotional Life of Your Brain: How Its Unique Patterns Affect the Way You Think, Feel, and Live--And How You Can Change Them
by Richard J. Davidson and Sharon Begley.
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Social Commerce Psychology of Shopping [INFOGRAPHIC]

Social Commerce Psychology of Shopping [INFOGRAPHIC] | Neuro & Psycho Marketing | Scoop.it
Why people use social media sites to justify their purchases is explained in this infographic from TabJuice...
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BPS Research Digest: Total recall: The man who can remember every day of his life in detail

BPS Research Digest: Total recall: The man who can remember every day of his life in detail | Neuro & Psycho Marketing | Scoop.it

For most of us, it's tricky enough to remember what we were doing this time last week, let alone on some random day years ago. But for a blind 20-year-old man referred to by researchers as HK, every day of his life since the age of about eleven is recorded in his memory in detail. HK has a rare condition known as hyperthymesia and his is only the second case ever documented in the scientific literature (the first, a woman known as AJ, was reported in 2006; pdf).

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Et si l'on parlait Marketing : Campbell Soup : Une application concrète des Neurosciences

Et si l'on parlait Marketing : Campbell Soup : Une application concrète des Neurosciences | Neuro & Psycho Marketing | Scoop.it

Une application concrète... et étonnante des Neurosciences par Nicolas Dumont, Vice Président R&D de Campbell Soup Europe : Le Neuromarketing appliqué au développement publicitaire. Réactions cérébrale (sur 60 paramètres) en fonction du déroulé d'un film publicitaire. Great !

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