Neuro marketing 2.0
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Neuro marketing 2.0
Neuropsicología, Psicología aplicada al marketing, Redes neuronales aplicadas al marketing
Curated by Jaime Dreyfus
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The Social Web: People Don't Share Facts, People Share Feelings

The Social Web: People Don't Share Facts, People Share Feelings | Neuro marketing 2.0 | Scoop.it

I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.

 

Intro:

 

"There's a major shift on the web and  a big change on social networks in how people spend their time.

 

**They're spending less time interacting with facts and more time communicating with people.

 

**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"

 

Excerpt:

 

"The new web means spending less time interacting with facts & more time communicating with people".

 

Here are some highlights that caught my attention:

 

**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.

 

**Content that triggers arousing emotions drives that behavior

 

**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"

 

**Google wants users to spend less tinme searching and more time interacting with their network

 

**What this neans for dealers is you must build your store's knowledge footprint.

 

**It's important how Google knows you. It's important how your customers/audience knows you

 

**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.

 

**Facts about your business married with passion and personal experience equaols trust in your brand

 

This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it

http://bit.ly/NrM5NS

 

Read article here: [http://bit.ly/Nx1SJS]


Via janlgordon, Johnny E. Ramos Ch., Jaime Dreyfus
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Julie Shatswell's comment, July 16, 2012 4:07 PM
great post - thanks for sharing this- julie
janlgordon's comment, July 16, 2012 4:12 PM
You are so welcome Julie, we know this is true don't we?
Rescooped by Jaime Dreyfus from neuromarketing
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The Social Web: People Don't Share Facts, People Share Feelings

The Social Web: People Don't Share Facts, People Share Feelings | Neuro marketing 2.0 | Scoop.it

I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.

 

Intro:

 

"There's a major shift on the web and  a big change on social networks in how people spend their time.

 

**They're spending less time interacting with facts and more time communicating with people.

 

**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"

 

Excerpt:

 

"The new web means spending less time interacting with facts & more time communicating with people".

 

Here are some highlights that caught my attention:

 

**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.

 

**Content that triggers arousing emotions drives that behavior

 

**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"

 

**Google wants users to spend less tinme searching and more time interacting with their network

 

**What this neans for dealers is you must build your store's knowledge footprint.

 

**It's important how Google knows you. It's important how your customers/audience knows you

 

**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.

 

**Facts about your business married with passion and personal experience equaols trust in your brand

 

This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it

http://bit.ly/NrM5NS

 

Read article here: [http://bit.ly/Nx1SJS]


Via janlgordon, Johnny E. Ramos Ch.
more...
Julie Shatswell's comment, July 16, 2012 4:07 PM
great post - thanks for sharing this- julie
janlgordon's comment, July 16, 2012 4:12 PM
You are so welcome Julie, we know this is true don't we?
Rescooped by Jaime Dreyfus from neuromarketing
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Neuromarketing and economic decisions - Ceylon Daily News

Ceylon Daily NewsNeuromarketing and economic decisionsCeylon Daily NewsIn brief, the advertisers should know the basics of neuroscience for neuromarketing. Advertisements act by stimulating the memory of the target audience.

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M2M - Las aplicaciones y usos del Neuromarketing

M2M - Las aplicaciones y usos del Neuromarketing | Neuro marketing 2.0 | Scoop.it
Encuentre en m2m información especializada y proveedores para profesionales del mercadeo: estrategias, tendencias, lanzamientos, campañas, publicidad...
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Especial Neuromarketing: Marketing dirigido a la mente del consumidor

Especial Neuromarketing: Marketing dirigido a la mente del consumidor | Neuro marketing 2.0 | Scoop.it
Especial Neuromarketing Marketing dirigido a la mente del consumidor...
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La neurociencia del consumidor como horizonte de investigación, conceptos y aplicaciones. Un enfoque paradigmático | Salazar | Revista Universidad & Empresa

La neurociencia del consumidor como horizonte de investigación, conceptos y aplicaciones. Un enfoque paradigmático | Salazar | Revista Universidad & Empresa | Neuro marketing 2.0 | Scoop.it
La neurociencia del consumidor como horizonte de investigación, conceptos y aplicaciones.
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NeuroMarketing: el Marketing del futuro se llevará cabo en la mente de consumidor

NeuroMarketing: el Marketing del futuro se llevará cabo en la mente de consumidor | Neuro marketing 2.0 | Scoop.it
NeuroMarketing el Marketing del futuro se llevara cabo en la mente de consumidor...
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Audio Marketing: El poder emocional de la música en la mente del consumidor

Audio Marketing: El poder emocional de la música en la mente del consumidor | Neuro marketing 2.0 | Scoop.it
Audio Marketing El poder emocional de la musica en la mente del consumidor...
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De Kevin Roberts a las Lovemarks marcas que levantan pasiones

De Kevin Roberts a las Lovemarks marcas que levantan pasiones | Neuro marketing 2.0 | Scoop.it
De Kevin Roberts a las Lovemarks marcas que levantan pasiones...
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Como el Neuromarketing puede mejorar la experiencia de compra

Como el Neuromarketing puede mejorar la experiencia de compra | Neuro marketing 2.0 | Scoop.it
Como el Neuromarketing puede mejorar la experiencia de compra...
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Neuromarketing: Cómo llegar a la mente del mercado

Neuromarketing: Cómo llegar a la mente del mercado | Neuro marketing 2.0 | Scoop.it
Neuromarketing Como llegar a la mente del mercado...
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Neuromarketing de Nestor Braidot | Neuromarca

Neuromarketing de Nestor Braidot | Neuromarca | Neuro marketing 2.0 | Scoop.it
Neuromarketing: ¿Por qué tus clientes se acuestan con otro si dicen que les gustas tú?
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The Social Web: People Don't Share Facts, People Share Feelings

The Social Web: People Don't Share Facts, People Share Feelings | Neuro marketing 2.0 | Scoop.it

I selected this piece by Kathi Kruse because I agree with what she's saying and I'm experiencing this myself everyday.

 

Intro:

 

"There's a major shift on the web and  a big change on social networks in how people spend their time.

 

**They're spending less time interacting with facts and more time communicating with people.

 

**this fundamental re-architecture of the web is going to affect almost all businesses, because almost all businesses revolve around people"

 

Excerpt:

 

"The new web means spending less time interacting with facts & more time communicating with people".

 

Here are some highlights that caught my attention:

 

**Whether it’s sharing a post on Social Media or sharing their experience in real life, people forward their “feelings” to their network, online or offline.

 

**Content that triggers arousing emotions drives that behavior

 

**Google unveiled the "Knowledge Graph" in May and called it the "First Sep in Next Generation Search"

 

**Google wants users to spend less tinme searching and more time interacting with their network

 

**What this neans for dealers is you must build your store's knowledge footprint.

 

**It's important how Google knows you. It's important how your customers/audience knows you

 

**Facts are no longer relevant unless they're perceived as coming from a trustworthy source.

 

**Facts about your business married with passion and personal experience equaols trust in your brand

 

This article reminds me of a great Ted Talk by Simon Sinek - People Don't Buy What You Do, They Buy Why You do it

http://bit.ly/NrM5NS

 

Read article here: [http://bit.ly/Nx1SJS]


Via janlgordon, Johnny E. Ramos Ch., Jaime Dreyfus
more...
Julie Shatswell's comment, July 16, 2012 4:07 PM
great post - thanks for sharing this- julie
janlgordon's comment, July 16, 2012 4:12 PM
You are so welcome Julie, we know this is true don't we?
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Brand Affinity and Neuromarketing

Brand Affinity and Neuromarketing | Neuro marketing 2.0 | Scoop.it
Learn what attracts a consumer to a brand. Neuromarketing is a new science that studies how people respond physiologically to advertising and marketing.

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Questioning Techniques

Questioning Techniques | Neuro marketing 2.0 | Scoop.it
Questioning is a key way of gaining information about and from other people. Here's lots of details on how to do it.

Via Sharon Hartle, Johnny E. Ramos Ch.
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La neurociencia del consumidor como horizonte de investigación, conceptos y aplicaciones. Un enfoque paradigmático | Salazar | Revista Universidad & Empresa

La neurociencia del consumidor como horizonte de investigación, conceptos y aplicaciones. Un enfoque paradigmático | Salazar | Revista Universidad & Empresa | Neuro marketing 2.0 | Scoop.it
La neurociencia del consumidor como horizonte de investigación, conceptos y aplicaciones.
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Especial Neuromarketing: Marketing dirigido a la mente del consumidor

Especial Neuromarketing: Marketing dirigido a la mente del consumidor | Neuro marketing 2.0 | Scoop.it
Especial Neuromarketing Marketing dirigido a la mente del consumidor...
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Neuromarketing: Ciencia para conducir a las marcas a la mente del consumidor

Neuromarketing: Ciencia para conducir a las marcas a la mente del consumidor | Neuro marketing 2.0 | Scoop.it
Neuromarketing Ciencia para conducir a las marcas a la mente del consumidor...
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Del Neuromarketing a las emociones: ¿qué puede enseñar la ciencia a las marcas?

Del Neuromarketing a las emociones: ¿qué puede enseñar la ciencia a las marcas? | Neuro marketing 2.0 | Scoop.it
Del Neuromarketing a las emociones que puede ensenar la ciencia a las marcas...
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NeuroMarketing o como estimular la mente del consumidor para generar emociones

NeuroMarketing o como estimular la mente del consumidor para generar emociones | Neuro marketing 2.0 | Scoop.it
NeuroMarketing o como estimular la mente del consumidor para generar emociones...
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Neuromarketing negativo Efectos del marketing en la mente del consumidor

Neuromarketing negativo Efectos del marketing en la mente del consumidor | Neuro marketing 2.0 | Scoop.it
Neuromarketing negativo Efectos del marketing en la mente del consumidor...
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Conducta del consumidor y neuromarketing en el lanzamiento de nuevos productos

Conducta del consumidor y neuromarketing en el lanzamiento de nuevos productos | Neuro marketing 2.0 | Scoop.it
Conducta del consumidor y neuromarketing en el lanzamiento de nuevos productos...
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Neuromarketing

Neuromarketing | Neuro marketing 2.0 | Scoop.it
Descripción: El neuromarketing es la aplicación de la tecnología de las neurociencias a la investigación en marketing (comprensión del comportamiento del consumidor, de su procesamiento de los estímulos publicitarios...).
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