After all, the main objective of Neuromarketing studies is to figure how the human brain works and reacts when exposed to different stimuli, in order to reach in a much more effective way the consumers mentality.
Marketing research that studies consumers' cognitive, sensorimotor, and affective response to marketing stimuli is called Neuromarketing. It is all about understanding how the brain works and employing that understanding to ...
Octopi Neuro Design's insight:
So, we only use 5 percent of our conscious brain - what does the rest do then?!
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