The one thing all of your search traffic brings with it is a human brain. It’s easy to think that our search visitors aren’t coming with any brain at all. How can they possibly decide against what we have to offer?
Human behaviour can be swayed by a whole range of common psychological quirks. Perception of scarcity, the herd effect, reciprocation and personalisation, all lend themselves to techniques for lead generation and marketing optimisation.
Coca-Cola's NeuroMarketing Strategy : Sensory Marketing. We are all familiar with the brand "Coca-Cola" and we are also all familiar with the five sense we are all born with; (1) sight, (2) hearing, (3) touch, (4) smell, and (5) ...
According to Roger Dooley, the author of Neuromarketing and Brainfluence, neuromarketing is a science that's based on the fact that 95% of all thoughts, emotions, and learning occur before we are ever aware of it.
You'd think that after attending a digital public relations summit, I'd have lots of new goodies to share about PR, social media or content. Surprisingly, what really blew me away at the conference wasn't related to any of that.
Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of...
Researchers at the University of Bristol in the UK gave subjects a glass of beer and noticed those drinking from straight-sided glasses were 60% slower than those drinking from a curved 'fluted' glass.
Octopi Neuro Design's insight:
Great article - worth remembering if you pop down the pub for a 'quick' pint!
Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.