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Neuro Design
Understanding how our subconscious brains influence decisions in our everyday lives - for more information about Neuro Design, visit our website: www.octopidesign.com
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'Neuromarketing': can science predict what we'll buy?

'Neuromarketing': can science predict what we'll buy? | Neuro Design | Scoop.it
Advertisers have long used science to peer into consumers’ brains; today ‘neuromarketing’ has given them the power to delve into our subconscious, finds Alex Hannaford
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Neuromarketing and Web Persuasion

Neuromarketing and Web Persuasion | Neuro Design | Scoop.it
Roger Dooley presented at this morning's MIMA event. Neuromarketing was the topic, and the author of Brainfluence didn't disappoint.
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Neuromarketing: For Coke, It's the Real Thing!!

Neuromarketing: For Coke, It's the Real Thing!! | Neuro Design | Scoop.it

Major consumer brands have been using various neuromarketing techniques for years, but most have been reluctant to talk about it ...until now!!

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The Neuroscience of Search and Conversion

The Neuroscience of Search and Conversion | Neuro Design | Scoop.it
The one thing all of your search traffic brings with it is a human brain. It’s easy to think that our search visitors aren’t coming with any brain at all. How can they possibly decide against what we have to offer?
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Neuromarketing: Pushing The Limits Of The Powers Of Persuasion

Neuromarketing: Pushing The Limits Of The Powers Of Persuasion | Neuro Design | Scoop.it

Neuromarketing: Pushing The Limits Of The Powers Of Persuasion. Should it have its own place in the scientific community?

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13 Neuromarketing Lead Generation Tactics

13 Neuromarketing Lead Generation Tactics | Neuro Design | Scoop.it
Human behaviour can be swayed by a whole range of common psychological quirks. Perception of scarcity, the herd effect, reciprocation and personalisation, all lend themselves to techniques for lead generation and marketing optimisation.
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Coca-Cola's NeuroMarketing Strategy - Tandem Interactive

Coca-Cola's NeuroMarketing Strategy - Tandem Interactive | Neuro Design | Scoop.it
Coca-Cola's NeuroMarketing Strategy : Sensory Marketing. We are all familiar with the brand "Coca-Cola" and we are also all familiar with the five sense we are all born with; (1) sight, (2) hearing, (3) touch, (4) smell, and (5) ...

Via Robin Gurney
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Neuromarketing in the B-to-B-Sector

Neuromarketing in the B-to-B-Sector | Neuro Design | Scoop.it
Neuromarketing in the B-to-B-Sector (Book Review)
Octopi Neuro Design's insight:

Going on this review, it looks like this could be a useful book to read through.

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7 principles that make your website more engaging with Dr. Susan Weinschenk

Dr. Susan Weinschenk shares seven principles to make your website more engaging - principles of Persuasion, Emotion, and Trust (PET). You can download the po...
Octopi Neuro Design's insight:

A brilliant video which gives a quick overview on how to improve your website - along the same lines of what we do at www.octopidesign.com

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The Future of SEO is Neuromarketing (Buyology ... - eWallstreeter

The Future of SEO is Neuromarketing (Buyology ... - eWallstreeter | Neuro Design | Scoop.it
According to Roger Dooley, the author of Neuromarketing and Brainfluence, neuromarketing is a science that's based on the fact that 95% of all thoughts, emotions, and learning occur before we are ever aware of it.

Via Robin Gurney
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Neuromarketing: Better Internet Marketing Through Technology

Neuromarketing: Better Internet Marketing Through Technology | Neuro Design | Scoop.it
Learn about neuromarketing for use with internet marketing websites and campaigns.
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Neuromarketing: How Your Brain Sees Your Website

Neuromarketing: How Your Brain Sees Your Website | Neuro Design | Scoop.it
You'd think that after attending a digital public relations summit, I'd have lots of new goodies to share about PR, social media or content. Surprisingly, what really blew me away at the conference wasn't related to any of that.
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Playing with our senses: unveiling neuromarketing techniques

Playing with our senses: unveiling neuromarketing techniques | Neuro Design | Scoop.it

Understanding why we buy what we buy

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Scans to unlock secrets of the brain

Scans to unlock secrets of the brain | Neuro Design | Scoop.it
Scientists in the US publish the most detailed brain scans the world has ever seen as part of a project to understand how the organ works
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3 Neuromarketing Considerations For Landing Page Optimization

3 Neuromarketing Considerations For Landing Page Optimization | Neuro Design | Scoop.it
Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of...
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The Psychology of Beer | Neuromarketing

The Psychology of Beer | Neuromarketing | Neuro Design | Scoop.it

Researchers at the University of Bristol in the UK gave subjects a glass of beer and noticed those drinking from straight-sided glasses were 60% slower than those drinking from a curved 'fluted' glass.

Octopi Neuro Design's insight:

Great article - worth remembering if you pop down the pub for a 'quick' pint!

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Neuromarketing: Five cutting edge pricing strategies

Neuromarketing: Five cutting edge pricing strategies | Neuro Design | Scoop.it
Producersweb.com   One of the most fascinating fields to arise over the last few decades is called neuromarketing — the intersection of Madison Avenue skyscrapers and subatomic synapses of the...
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How To Use Product Order To Increase Sales | Neuromarketing

How To Use Product Order To Increase Sales | Neuromarketing | Neuro Design | Scoop.it
Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product?
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Neuromarketing and consumer neuroscience: contributions to neurology

Neuromarketing and consumer neuroscience: contributions to neurology

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The Basics Of Neuromarketing

The Basics Of Neuromarketing | Neuro Design | Scoop.it
A Panda and a Penguin walk into a bar--and send your Google search ranking plummeting a few hundred places.If you didn’t laugh at the above, that’s because it’s not really a joke.
Octopi Neuro Design's insight:

Neuromarketing - Its the 'new' SEO!

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