“Marketing,” David Packard, the late co-founder of Hewlett-Packard, once declared, “is too important to be left to the marketing department.” Now, retailers are getting help from the great minds of neuroscience.
To say the game Candy Crush Saga has become a craze is an understatement. With hundreds of millions of downloads, the "free" game is generating close to a million dollars a day for its developer, King.com.
In 2008, a team of scientists in Germany published a study showing how the brain unconsciously prepares our decisions: that several seconds before we consciously decide what we’re going to do, its outcome can be predicted by looking at unconscious...
You'd think that after attending a digital public relations summit, I'd have lots of new goodies to share about PR, social media or content. Surprisingly, what really blew me away at the conference wasn't related to any of that.