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Neuromarketing in the B-to-B-Sector

Neuromarketing in the B-to-B-Sector | Neuro Design | Scoop.it
Neuromarketing in the B-to-B-Sector (Book Review)
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Going on this review, it looks like this could be a useful book to read through.

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Neuro Design
Understanding how our subconscious brains influence decisions in our everyday lives - for more information about Neuro Design, visit our website: www.octopidesign.com
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7 principles that make your website more engaging with Dr. Susan Weinschenk

Dr. Susan Weinschenk shares seven principles to make your website more engaging - principles of Persuasion, Emotion, and Trust (PET). You can download the po...
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A brilliant video which gives a quick overview on how to improve your website - along the same lines of what we do at www.octopidesign.com

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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | Neuro Design | Scoop.it
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.   I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs.  Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…
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Are your customers followers of the herd or addicted to scarcity?

Are your customers followers of the herd or addicted to scarcity? | Neuro Design | Scoop.it
“Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts; the other breaks into pieces.” – Henry David Thoreau
Persuasion is an old and powerful strategy. Aristotle thought about persuasion.
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This is a great article explaining how retailers encourage us to part with our pennies!!

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Five Marketing Lessons From Candy Crush Saga

Five Marketing Lessons From Candy Crush Saga | Neuro Design | Scoop.it
To say the game Candy Crush Saga has become a craze is an understatement. With hundreds of millions of downloads, the "free" game is generating close to a million dollars a day for its developer, King.com.
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Will Companies One Day Use Brain Waves to Find Ideal Pricing?

Will Companies One Day Use Brain Waves to Find Ideal Pricing? | Neuro Design | Scoop.it
A German neuroscientist is measuring brain waves to find out how much people are willing to pay for products like Starbucks coffee
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Neuromarketing: How Advertisers Are Getting Inside Our Brains

Neuromarketing: How Advertisers Are Getting Inside Our Brains | Neuro Design | Scoop.it
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Spark and Spike of Neuromarketing

Spark and Spike of Neuromarketing | Neuro Design | Scoop.it

This Article is the First prize winner of June article writing contest conducted by Marketing Bloggers - a good read about consumer insights from a nuero perspective!!

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Neuromarketing: How The Price Of A Wine Can Influence Its Taste

Neuromarketing: How The Price Of A Wine Can Influence Its Taste | Neuro Design | Scoop.it

Neuromarketing: How The Price Of A Wine Can Influence Its Taste 

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Neuromarketing 101

In this video we will introduce you to the world of neuromarketing and explain how SME's can use it to make their advertising more effective. Neuromarketing ...
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Inbound Neuromarketing Nuggets: Probing The Buying Brain [Via Prezi]

Inbound Neuromarketing Nuggets: Probing The Buying Brain [Via Prezi] | Neuro Design | Scoop.it
Three neuromarketing nuggets to give your inbound marketing program a brain boost and dive deep into your prospects’ buying brains [via Prezi].
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Dr. Michael Minor explains Neuro-Marketing

Dr. Michael Minor explains Neuro-Marketing | Neuro Design | Scoop.it
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Intro To Inbound Neuromarketing: Marketing That Makes Brainwaves

Intro To Inbound Neuromarketing: Marketing That Makes Brainwaves | Neuro Design | Scoop.it
We’re separating facts from fluff on neuromarketing. What is it and does this new marketing game changer match up with inbound marketing strategy?
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Neuromarketing lets advertisers tap into your subconscious

Neuromarketing lets advertisers tap into your subconscious | Neuro Design | Scoop.it
In 2008, a team of scientists in Germany published a study showing how the brain unconsciously prepares our decisions: that several seconds before we consciously decide what we’re going to do, its outcome can be predicted by looking at unconscious...
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Neuromarketing – thinking beyond ad testing

Neuromarketing – thinking beyond ad testing | Neuro Design | Scoop.it
The application of neuroscience to these sorts of strategic issues – what we call neuromarketing – is not always understood
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Neuromarketing: the final piece of the marketing measurement puzzle?

Neuromarketing: the final piece of the marketing measurement puzzle? | Neuro Design | Scoop.it
Neuromarketing can level the boardroom playing field for marketers, says Gawain Morrison
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Neuromarketing: How To Use Science To Beat Your Competitors

Neuromarketing: How To Use Science To Beat Your Competitors | Neuro Design | Scoop.it
Video campaigns are increasingly at the heart of marketing. But, it’s not enough to have a video; it’s got to be one that stands out. But how to do this?
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Five persuasive web design techniques to increase conversions

Five persuasive web design techniques to increase conversions | Neuro Design | Scoop.it
People trust what they see far more than what they hear.
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Who's got your brain? The science of shopping uncovered

Who's got your brain? The science of shopping uncovered | Neuro Design | Scoop.it
“Marketing,” David Packard, the late co-founder of Hewlett-Packard, once declared, “is too important to be left to the marketing department.” Now, retailers are getting help from the great minds of neuroscience.
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Neuroscience and Brand Managers

Neuroscience and Brand Managers | Neuro Design | Scoop.it
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Your Computer Is Watching You: AOL Rolls Out Emotion Tracking

Your Computer Is Watching You: AOL Rolls Out Emotion Tracking | Neuro Design | Scoop.it
One of the fastest growing areas in neuromarketing is webcam-based emotion tracking. The popularity of this technique is underscored by AOL's new partnership with RealEyes.
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Neuromarketing: the final frontier!!

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The Smelly Side Of Neuromarketing: Enticing Your Prospects’ Noses

The Smelly Side Of Neuromarketing: Enticing Your Prospects’ Noses | Neuro Design | Scoop.it
Learn how to boost the effectiveness of your inbound neuromarketing strategy with “smelly marketing” - enticing your prospects’ olfactory bulbs.
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Neuromarketing For Dummies - The Cheat Sheet

Neuromarketing For Dummies - The Cheat Sheet | Neuro Design | Scoop.it
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Neuromarketing: “Out Of The Box,” But In Line With Inbound

Neuromarketing: “Out Of The Box,” But In Line With Inbound | Neuro Design | Scoop.it
Committed to inbound marketing? Then you’re already in line with the basic tenets of inbound neuromarketing. This blog posts tells you how.
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Neuromarketing: Explaining the Brain's 'Buy Button': Video

Neuromarketing: Explaining the Brain's 'Buy Button': Video | Neuro Design | Scoop.it
Bloomberg's Jessica Howard reports on an emerging field of marketing that is using science to give companies the edge. She speaks on Bloomberg Television's "Countdown." (Source: Bloomberg)
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'Neuromarketing': can science predict what we'll buy?

'Neuromarketing': can science predict what we'll buy? | Neuro Design | Scoop.it
Advertisers have long used science to peer into consumers’ brains; today ‘neuromarketing’ has given them the power to delve into our subconscious, finds Alex Hannaford
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