“Thaw with her gentle persuasion is more powerful than Thor with his hammer. The one melts; the other breaks into pieces.” – Henry David Thoreau Persuasion is an old and powerful strategy. Aristotle thought about persuasion.
Octopi Neuro Design's insight:
This is a great article explaining how retailers encourage us to part with our pennies!!
To say the game Candy Crush Saga has become a craze is an understatement. With hundreds of millions of downloads, the "free" game is generating close to a million dollars a day for its developer, King.com.
In 2008, a team of scientists in Germany published a study showing how the brain unconsciously prepares our decisions: that several seconds before we consciously decide what we’re going to do, its outcome can be predicted by looking at unconscious...
“Marketing,” David Packard, the late co-founder of Hewlett-Packard, once declared, “is too important to be left to the marketing department.” Now, retailers are getting help from the great minds of neuroscience.