What is a picture worth? We have all heard the expression, but is it really that simple? The world has gone mobile. With thousands of smartphones and connected devices, people expect to find what they are looking for in a matter of seconds – and they usually do.
Video games as therapy? While most virtual reality falls under the category of mindless entertainment, a group of researchers believe the gaming world may offer some benefit to those on the autism spectrum.
Social Customer Service for Marketeers by Douglas Karr on Marketing Technology Blog
Customer service IS marketing. I’ll say it again… customer service IS marketing. Because the way you treat your customers is promoted on social media, ratings and reviews every single day, your customer service is no longer an indicator of customer satisfaction, retention or value. Your customers are now a key arm to all of your marketing efforts because they share readily online.+
While Marketing Teams aim to increase brand awareness and lead generation through pushing out information and generating positive engagement, Customer Service Teams aim to improve customer satisfaction and increase customer retention by listening, and responding to customer needs. How the two meet is often seen as a challenge among many organizations. Source: Sentiment
While 60% of companies believe social media is just a marketing channel, they’re ignoring the amplification of their brand through consumer advocates or detractors. All it takes to derail months or years of hard work building trust, authority, and an emotional connection with your audience is mishandling a single event that’s published and promoted on social media. You can recover effectively… but you should never forget that customer service is now a key element of your overall marketing strategy.
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding. I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs. Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…
“Marketing,” David Packard, the late co-founder of Hewlett-Packard, once declared, “is too important to be left to the marketing department.” Now, retailers are getting help from the great minds of neuroscience.
Many of us would like to know the secret to lasting happiness. Everyone has ideas of course, and not a few of them involve material items. But science might prove that it doesn’t.Dr. Thomas Gilovich, a professor at Cornell University, believes that material items might provide happiness—but it doesn’t last. The problem is as soon as we have the item, we slowly get used to having it. And…eventually, the thrill is gone.I know this first hand. I have written before about my love of fishing lures. A
"There are so many ways that teachers are using social media – both in the classroom and for their own professional development. From Instagram and Facebook in the classroom to Twitter lists and hashtags for their PLN, there are so many social networks and so much content to choose from when you’re looking. You know that whether you’re browsing through your Twitter feed or searching on Pinterest, there are certain things that catch your eye and other things that blend into the background. You pick and choose what looks interesting to you.
When you’re the creator of the content, however – either for professional use with other teachers or for student’s consumption – you need to be concerned with getting your message out there in a way that ensures it isn’t the content that is blending into the background. The handy infographic below takes a look at the ideal length for all of your social media postings. Keep reading to learn more!"
In a recent study performed by the CEB, which examined the impact of personal emotions on B2B purchases, it was found that 71% of buyers who see a personal value in a B2B purchase will end up buying the product or service. In fact, personal value had two times the impact on the buyer than business impact did. In short, the survey found that without question personal value, perhaps better read emotional value overwhelmingly outweighed logic and reason in driving purchase decisions.
The data in this study shouldn’t come as a surprise to anybody, but what it should do is come as an important reminder to people that the reasons that people buy are usually attached much closer to their emotional center than their rational thinking. And while buyers will often push hard for specifications, data sheets and statistics in order to help them justify a buying decision, more often than not these requests are really their way of telling you that they are not yet seeing the personal value in the product being sold to them.
Mobile marketing is transforming the path to purchase, as consumers rely more heavily on their smartphones when making all types of purchasing decisions. The question for marketers now isn’t whether they should launch mobile campaigns, but how they can improve the effectiveness of those campaigns going forward.
Spending on local mobile display advertising is expected to reach more than $2.74 billion by 2017, and for that kind of money, marketers are expecting to see real results. Using analytics to fine-tune their campaigns, marketers are able build on the success of past mobile marketing efforts and optimize the effects of location targeting. Here are six strategies that marketers can use when fine-tuning their mobile campaigns.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.