Duke professor Dan Ariely has little faith in human rationality. Behavioral economists are interested in the same topics that economists are interested in: why people buy, how we make decisions, what are the right mechanisms in the market, and so on.
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Calculations show that the weight of large support structures can be dramatically reduced if their design consists of patterns that are the same at large scales as at the tiniest scales. Like heuristics in human behavior, less do more Via Sakis Koukouvis Delete the scoop?
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