The ConversationOur brains, our wallets – the field of neuromarketingThe ConversationThe emerging field of neuromarketing exploits the gap between what we say and what we think. Flickr/DierkSchaefer How do we choose?
Via Johnny E. Ramos Ch.
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Rescooped by Alessandro Cerboni from neuromarketing onto Bounded Rationality and Beyond |
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Via Johnny E. Ramos Ch.
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Wie finden wir den richtigen Beruf? Wie entscheiden wir uns für den Partner fürs Leben? Oft lenkt uns Bauchgefühl. Und das ist auch gut so, meint der Psychologe Gerd Gigerenzer. Denn die Intuition ist dem Verstand häufig überlegen. Via Thomas Menk Delete the scoop?
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