Bounded Rationality and Beyond
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Rescooped by Alessandro Cerboni from neuromarketing onto Bounded Rationality and Beyond
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Funny Cartoon about Consumer Motivation | Neuromarketing

Funny Cartoon about Consumer Motivation | Neuromarketing | Bounded Rationality and Beyond | Scoop.it
The funniest humor is based on truth, and answering the “why?” question is one of the biggest challenges market researchers face. As Motista blogger Alan Zorfas notes, But the “why” is hard.

Via Johnny E. Ramos Ch.
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Rescooped by Alessandro Cerboni from Intuition
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The Irrationality of Irrationality: The Paradox of Popular Psychology

The Irrationality of Irrationality: The Paradox of Popular Psychology | Bounded Rationality and Beyond | Scoop.it
The popular psychology of judgement and decision making is enlightening. But many readers are approaching these books uncritically.

Via Thomas Menk
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