When I tell other students here that I plan to study behavioral economics, one of the first things they say to me is, "Have you heard of Malcolm Gladwell?" And usually I respond, "How could I not have heard of him?" He has entrenched himself as one of the most recognizable authors in recent memory. His popularity and perceived know-how have allowed him to command $45,000 in speaking fees per appearance, most notably at Bank of America (and if you were wondering how BOA has been doing recently...). He was also given an award by the American Sociological Association for his excellence in "disseminating sociological research," so academics have endorsed him as well.
Certainly, I have read many of his books at the recommendation of many peers. Just like they said, most of his work centers around topics in social psychology, a key component in many business and economic threads. I have found his books to be well written; mesmerizing at times, as he skillfully and effortlessly glides from topic to topic, story to story. His writing style is unique and captivating. Unfortunately, rather than nonfiction, professional, business-level books, I have found his writings to be full of simple stories that do nothing more than stir up a generalized interest and allow the author to engage in vague theorizing.