Businesses have taken up the challenge to create new digital apps using real consumer data as the ‘midata’ Innovation Lab is now open. Leading businesses have taken up the challenge to create new digital apps using real consumer data as the ‘midata’ Innovation Lab is now open, announced Consumer Minister Jo Swinson. For the first time the lab is collecting real customer data from 1,000 volunteer consumers, and is inviting businesses to access a computer enabled lab with the help of business and the Open Data Institute. So far ‘midata’, has been working with industry to make sure that consumers can access their data – from utility to phone bills – in an accessible format. The lab is taking this one step forward and has created a unique environment where businesses and expert organisations work collaboratively together to learn how to empower and protect consumers as well as looking at ways to unlock the innovation that will use this data to create apps. Businesses that have signed up to use the Lab so far include Telefonica, BBC, Moneysupermarket.com, npower, Grapple and Which?.