Social Neuroscience and Neuroeconomics is rapidly replacing assumptions about how people think, feel and act. Rather than looking at human behavior from the outside in, neuroscience looks from the inside out and finds that our brain does not operate as “we” humans assume, but operates according to biological hard wired processes that humans share with animals which results in behaviors that are not always “rational.” We study fundamentals of neuroscience (molecular cognition, fMRI, embodied cognition, molecular genetics, and endocrinology) in order to analyze and develop communication strategies (e.g., speeches of Steve Jobs) that allow you to persuade and influence others.Learning objectives:
If you want to attain your goals you got to be able to stand out of the crowd and break through a cluttered media environment. We use insights from neuroscience, genetics and endocrinology to comprehend verbal and non verbal communication strategies (e.g., social media messages) which mobilised people’s hearts and minds allowing you to become an excellent neuro-based-influencer. We ask: How to convince and influence others? How do people process emotions and how to use neuroscience to convince others? How and when do people change (or don't change) behaviour and how to motivate change? What is addiction? How to detect Machiavellians?Specific characteristics:
Every student at the Erasmus University and outside the Erasmus University can take this course without any prior background in neuroscience. However the student needs to find challenge in reading literature that is based on neuroscience and neuroeconomics.