Part 2 of the TED Radio Hour episode Memory Games. About Daniel Kahneman's TEDTalk Nobel laureate and founder of behavioral economics Daniel Kahneman.
Daniel Kahneman is an elder statesman in the field of behavioral economics. In the mid-1970s, with his collaborator Amos Tversky, he was among the first academics to pick apart exactly why we make "wrong" decisions.
Their work treated economics not as a perfect or self-correcting machine, but as a system prey to quirks of human perception. The field of behavioral economics was born. Kahneman was awarded the Nobel Memorial prize in 2002 for his work with Tversky, who died before the award was bestowed.