We’re heading into Winter here in South Africa, which raised a very valid thought; to what extent does the temperature impact our decision making processes? Seems like the answer is “quite a bit actually”. While Neuromarketing plays a very big role in brand messaging contained in adverts, product packaging, product design, etc. it is also important to consider the actual environment in which products are being sold. One great example is that of retail stores. How often have you walked into a retail store during Winter, where they have the heat cranked up to a noticeably warmer temperature? How did you find your shopping experience in these circumstances? I have personally had many an experience where I have walked out of a very warm retail store, frustrated and without making a purchase. The question, from a Neuromarketing perspective, is why….