It’s been more than a year since I posted the first Neuromarketing Challenge, and we’ve just now received our first response. The challenge, in case you missed that post, was for neuromarketing firms to submit a detailed case study or white paper that demonstrated a successful application of neuromarketing techniques. There’s very little published academic research on the topic (see Neuromarketing Proof? UCLA Brain Scans Predict Ad Success for one paper), and client data is usually closely guarded by commercial firms. We issued the challenge to try to bring some additional data into public view.