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Scooped by Alessandro Cerboni onto Bounded Rationality and Beyond |
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Book Review: Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet “The fact of the matter is anyone can do neuromarketing without ever scanning a single brain.” This statement from Douglas Van Praet, an ad...
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Calculations show that the weight of large support structures can be dramatically reduced if their design consists of patterns that are the same at large scales as at the tiniest scales. Like heuristics in human behavior, less do more Via Sakis Koukouvis Delete the scoop?
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