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Predicting Music Consumption

Music consumption is a tricky thing to try to predict. We are all individuals with unique tastes and lives, into which music is interwoven to varying degrees. Yet millions of pounds is spent every year by music, radio, advertising and leisure industries (to name a few) to try to better understand the factors that predict our listening and music consumption behaviour.  The question on their agendas is, are there any universals that might at least loosely predict who will listen to what and how? In other words, how do we tailor music for ‘maximum impact’?

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The Irrationality of Irrationality: The Paradox of Popular Psychology

The Irrationality of Irrationality: The Paradox of Popular Psychology | Bounded Rationality and Beyond | Scoop.it
The popular psychology of judgement and decision making is enlightening. But many readers are approaching these books uncritically.

Via Thomas Menk
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