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Il Behavioural Insights Team: Migliorare le scelte delle persone attraverso l'economia comportale

Il Behavioural Insights Team: Migliorare le scelte delle persone attraverso l'economia comportale | Bounded Rationality and Beyond | Scoop.it

Abstract.
Il Behavioural Insights Team viene istituito nel 2010 nel Regno Unito dal Primo Ministro David Cameron,con l'intento di trovare modi innovativi di incoraggiare, supportare e rendere le persone in grado di compiere sceltemigliori per se stesse. Questa relazione analizzerà la metodologia del Behavioral Insights Team, passerà in rassegna idiversi interventi messi in atto e metterà in luce i risultati ottenuti.


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The controversial science of free will

The controversial science of free will | Bounded Rationality and Beyond | Scoop.it
New findings raise questions about our brain's role in decision-making.

 

These days, we seem to be living in a new golden age of choice. One moment we’re tweeting, the next we are changing our profile picture. We get a hankering for hummus and next thing we know, it’s off to Yelp the nearest falafel place. In every choice and action we make, online or off, we have the unique sense that we are in control. This is what it feels like to have free will.

But many neuroscientists have maintained a long-standing opinion that what we experience as free will is no more than mechanistic patterns of neurons firing in the brain. Although we feel like free agents contemplating and choosing, they would argue that these sensations are merely an emotional remnant that brain activity leaves in its wake. If these neuroscientists are right, then free will isn’t worth much discussion.


Via Carlos Thomas
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