What is behavioral economics? It is in essence a marriage between economics and psychology. It is concerned with how social, cognitive and emotional factors affect the decisions and actions of individuals that ultimately result in certain economic outcomes, and in the context of this article, we are quite interested in productivity. Sometimes, behavior of individuals do not follow the outcomes of economic models, and that is where behavioral economics comes in to fill the gap, as it attempts to explain how actions of individuals are influenced by psychological factors which brings about certain economic outcomes as the end result.
Via jean lievens