How behavioral scientists could make Obama's second term a success.
Conventional wisdom held that in last year's U.S. presidential campaign, a leader saddled with a weak economy running against a smart, accomplished businessman backed by hundreds of millions of dollars did not stand a chance. But data-driven geeks like Silver nailed the election forecast while many old-fashioned pundits flopped.
One reason President Barack Obama won a convincing victory that surprised so many was his campaign's quiet, methodical use of a combination of tools from the world of behavioral science: highly motivated volunteers armed with sophisticated technology and field-tested messages to deliver voters. Call it the rise of evidence-based campaigning.
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