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"Behavior Architects" Tackle India's Social Problems - Businessweek

"Behavior Architects" Tackle India's Social Problems - Businessweek | Bounded Rationality and Beyond | Scoop.it
The bureaucrats running Mumbai’s suburban rail network had a problem: Commuters and people living and working close to train stations were taking shortcuts across the tracks. This reckless behavior was causing 6,000 deaths in the metropolitan area every year. The transit authorities asked FinalMile, a local marketing consultant, to find a solution. FinalMile had experience in applying behavioral economics to sell consumer goods; the city hoped it could use similar techniques to save lives. FinalMile would do the work for free.

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The Recession is A Great Time to Start a Business

The Recession is A Great Time to Start a Business | Bounded Rationality and Beyond | Scoop.it

Are you ready for the fight?

 

Recessions are created for people who want follow this trend... why wouldn't you make your own trend and start your own business? An excellent post with some interesting insights and examples. [note mg]

 

Recessions are the perfect time to start a business: FedEx, Microsoft, Burger King and even GE were started during the recessions the U.S. has experienced over the last century and a half. If you’ve been thinking about starting a new business, the fact that the economy is down should not stop you. In fact, there are many reasons why the national economic situation should encourage you to start a new business now.

 

You Have Motivation...

 

Read more: http://bit.ly/L9RTWH


Via Martin Gysler
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