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Neuro and Marketing
Neuromarketing is a field of research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli.
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Neuropolitics, Where Campaigns Try to Read Your Mind

Neuropolitics, Where Campaigns Try to Read Your Mind | Neuro and Marketing | Scoop.it

Technologies like facial coding, biometrics and brain imaging are being used by politicians worldwide to try to measure their standing with voters.

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Tendo em conta que se aproximam as eleições para o próximo presidente da república de Portugal... 

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The power of neuromarketing - Campaigns & Elections

The power of neuromarketing - Campaigns & Elections | Neuro and Marketing | Scoop.it
The power of neuromarketing
Campaigns & Elections
Neuromarketing sounds big, bad and evil, but it's really quite simple. Perhaps it's best described as marketing to our subconscious. Bud Light uses humor.
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Neuromarketing: a ciência por trás das escolhas - Administradores

Neuromarketing: a ciência por trás das escolhas - Administradores | Neuro and Marketing | Scoop.it

A ciência que nos faz entender a lógica de consumo, os impulsos, desejos e motivações das pessoas através do estudo das reações neurológicas a determinados estímulos externos.

Tomamos sempre as nossas próprias decisões na hora do consumo? Por que preferimos comprar determinados produtos ignorando outros? E até que ponto o cérebro escolhe o que consome? Neuromarketing - a ciência que desvenda os mistérios da mente humana, principalmente a mente do consumidor. É a ciência que nos faz entender a lógica de consumo, os impulsos, desejos e motivações das pessoas através do estudo das reações neurológicas a determinados estímulos externos. 

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Why Neuromarketing Is A Neuroscam - Popular Science

Why Neuromarketing Is A Neuroscam - Popular Science | Neuro and Marketing | Scoop.it

As a rule, almost anything that involves the prefix neuro is probably a buzzword. Brains! They're the key to everything! Pretty pictures of brain scans or electrical pulses can reveal the depths of the human experience! We're even more likely to believe poor explanations of psychology when they're accompanied by gratuitous neuroscience jargon.

Perhaps no field is buzzier than neuromarketing, a concept invented in the 1990s by Harvard psychologists and now used by companies like Google, Frito-Lay and CBS. Neuromarketers operate on the principle that simple focus groups and surveys aren't enough to truly figure out what people want--marketing needs to tap into the subconscious parts of the brain. Marketers need to know what you want before you want it. And so neuromarketers  co-opt the techniques of neuroscience--analyzing the brain's responses to products with electroencephalography (EEG) and MRI imaging. Brain-whispering, The New York Times called it a few years ago.

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Innovations in retail: Project uses biotechnology to gauge consumer reaction - Online Athens

What happens with neuroscience, clothing and marketing all merge? You get Central Michigan University graduate student Benjamin Touchette’s project.

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Phone app companies gather so much information about users they will soon be able to sell details based on your brainwaves, experts predict

Phone app companies gather so much information about users they will soon be  able to sell details based on your brainwaves, experts predict | Neuro and Marketing | Scoop.it

Brain-computer interfaces have been  widely  used for medical and research purposes since the 1920s, primarily in patients  with paralysis.

But as the technology becomes cheaper it has  broken out of the lab and into  the consumer app world, with a burgeoning market  for devices, including games, self-monitoring tools, and  touch-free  keyboards.

The interfaces work by recording brain  activity and transmitting information to a computer, Slate reports.

 

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Neuromarketing: The Science Behind Selling

Neuromarketing: The Science Behind Selling | Neuro and Marketing | Scoop.it
Neuromarketing is the combined study of marketing, psychology and neuroscience. Understanding it can give any retailer great insight into their own sales.

Via Francisco Teixeira
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Kasem Tanom's curator insight, April 6, 2013 4:43 AM

This article is very interesting in terms of marketing as it shows us how neuromarketing is the 'science to locating consumers buy buttons'. This article explains in detail the theory of neuromarketing and how it can be a big influence in understanding consumer behaviour. Understanding consumer behaviour is important when it comes to marketing as a company needs to know what the consumer is looking for and expecting in a product or service. If the company has good knowledge and understanding of consumer behaviour then it would be of an advantage when they launch a new marketing campaign which is suited to target consumers.

Norman Vaz's comment, April 6, 2013 7:25 AM
This was an interesting read, it pretty much focuses on how a company must have a good understanding of what a consumer needs it has to work in providing that to the consumer because in turn if there is information of what a consumer is looking for it would be an advantage for companies as they would better understand the thought process of their demographic.
Gavin Lionheart's comment, April 6, 2013 8:25 PM
This is a very fascinating article how it uses scientific theories to imply marketing. I have never heard of such terms as neuromarketing that is why im finding this article interesting to read. I have learnt by using the brain you are able to reach the consumers emotion and behaviour, rather than assuming consumer adherence to rational self interest.
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The mystery of reading consumers' mind: Will ad-world ever get it? - Economic Times

The mystery of reading consumers' mind: Will ad-world ever get it? - Economic Times | Neuro and Marketing | Scoop.it

Do you remember the movie What Women Want? In the film, Mel Gibson plays an ad exec who receives the magical ability to read women's minds and uses it to create an inspiring ad campaign for Nike aimed at women. However ludicrous the premise, the movie made a point that few would disagree with: great creative ideas come from genuine insights.

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nViso and Sands Combine Face and Brain Analytics - Daily Research News Online

nViso and Sands Combine Face and Brain Analytics - Daily Research News Online | Neuro and Marketing | Scoop.it

nViso CEO Tim Llewellynn comments: ‘Sands Research is a recognized leader in the field of neuromarketing and we are excited to work together to provide new unique insights into consumer behavior.’ He adds: ‘The field of consumer neuroscience continues to break new ground in understanding the non-conscious, emotional underpinnings of the purchase process.’

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3 Neuromarketing Considerations For Landing Page Optimization - Search Engine Land

3 Neuromarketing Considerations For Landing Page Optimization - Search Engine Land | Neuro and Marketing | Scoop.it

Last month, I attended a webinar by Tim Ash called “Understanding the Brain’s Need for Novelty & Shortcuts.” This made me think and realize that many of our PPC landing page strategies are “shortcuts” and relate directly to the field of neuromarketing.

Neuromarketing is a relatively new field of marketing research that studies consumers’ cognitive and emotional responses to marketing stimuli. It seeks to learn why consumers make the decisions they do and what part of the brain our decisions stem from.

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Neuromarketing: Pushing The Limits Of The Powers Of Persuasion - Worldcrunch

Neuromarketing: Pushing The Limits Of The Powers Of Persuasion - Worldcrunch | Neuro and Marketing | Scoop.it

Not many years ago, the concept of “neuromarketing” was presented as a revolutionary discipline. Introduced as the newest buzz word along such topics as neuroscience, emotions, sensory, unconscious, subliminal, neuromarketing was presented as the key to understanding consumer behavior. Those most passionate about the subject promised companies that it could even help them read their client’s minds.

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Neuroeconomics: How Brain Science Matters to Business - Forbes

Neuroeconomics: How Brain Science Matters to Business - Forbes | Neuro and Marketing | Scoop.it

The field of neuroeconomics has gained ground in the past 10 years, with work exploring the brain processes that underlie decision-making. There is the nascent but fast-growing field of neuromarketing, which uses brain-tracking tools to determine why consumers prefer some products over others. And there is neuroleadership, which applies neuroscience to management research. Looser is looking to integrate insights from social psychology, neuroscience, and business. “The big-picture question for me is in how we interact with other people,” she says. “It’s hard to come up with any business transaction you can do alone.”

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Nielsen NeuroFocus: Super Bowl Ads and the Male and Female Brains - ADOTAS

Nielsen NeuroFocus: Super Bowl Ads and the Male and Female Brains - ADOTAS | Neuro and Marketing | Scoop.it

With the advent of consumer neuroscience as a tool for marketing strategies, we now have a better understanding into the differences between the male and female brain.  For example, we now know that men are more reactive and impulsive than women, don’t always remember details of events as well as women, and don’t multi-task as well as women do.

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6 Neuromarketing Principles For Designing More Persuasive Websites - Marketing Land

6 Neuromarketing Principles For Designing More Persuasive Websites - Marketing Land | Neuro and Marketing | Scoop.it

While most marketers have at least heard of neuromarketing principles, many shy away from these techniques, perhaps because they don’t understand them, don’t trust them or just don’t have the time to learn them.

However, neuromarketing principles are actually simple applications of behavioral psychology that allow you to create low-stress, low friction websites that provide a pleasant user experience and result in higher engagement.

Neuromarketing works because of the simple fact that the human brain relies on shortcuts to efficiently process the thousands of decisions it is forced to make on a given day. Scientists have been able to identify many of these shortcuts, which is a boon to marketers looking to persuade consumers to make a purchase decision. 

 

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The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple

The Power of Brands: a 67000% Return in One Day & 3 Tips to Make your Personal Brand the Next Apple | Neuro and Marketing | Scoop.it
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
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Five Things You Didn't Know About Neuromarketing - PerformanceIN

Five Things You Didn't Know About Neuromarketing - PerformanceIN | Neuro and Marketing | Scoop.it

The trouble with any buzz industry is that it tends to be judged by its lowest common denominator. Neuromarketing, a term to describe the study and application of the brain’s responses to marketing stimuli, suffers from just this problem. In this article, we’ll attempt to dispel some of this industry’s greatest misconceptions with a list of 5 things you didn’t know about neuromarketing. 

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Italian neuroscientists launch a "telepathy" advertising firm - Io9

Italian neuroscientists launch a "telepathy" advertising firm - Io9 | Neuro and Marketing | Scoop.it

It was only a matter of time before neuromarketing and psychographics got together and spawned this insane business idea. Telepathy Advertising promises to deliver ads right to your mind.

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Why you buy what you buy - Ottawa Citizen - Ottawa Citizen

Why you buy what you buy - Ottawa Citizen - Ottawa Citizen | Neuro and Marketing | Scoop.it
Ottawa Citizen Why you buy what you buy - Ottawa Citizen Ottawa Citizen “It galvanized our attention, our engagement and our emotion, and it turned out to be a very powerful predictor of end-market performance.” As he writes in his book Unconscious...
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‘Neuromarketing’ has given advertisers the power to delve into our subconscious...

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Neuromarketing: How Your Brain Sees Your Website - Business 2 Community

Neuromarketing: How Your Brain Sees Your Website - Business 2 Community | Neuro and Marketing | Scoop.it

You’d think that after attending a digital public relations summit, I’d have lots of new  goodies to share about PR, social  media or content. Surprisingly, what really blew me away at the conference  wasn’t related to any of that. Instead, it was a keynote by Amy Africa about neuromarketing (which studies the brain’s response to marketing stimuli),  website design and how to move your online visitors to action. I doubt there  were any hardcore designers in the room, but it made sense to explore this topic  at a marketing conference. After all, at the end of the day, all roads lead to  conversions and actions that drive the bottom line, right? Africa posited that  the vast majority of our decisions are made instinctively by our primitive  brain, aka the “reptilian brain.”

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Neuromarketing: For Coke, It's the Real Thing - Forbes

Neuromarketing: For Coke, It's the Real Thing - Forbes | Neuro and Marketing | Scoop.it

Major consumer brands have been using various neuromarketing techniques for years, but most have been reluctant to talk about that activity. The idea of measuring a consumer’s subconscious preferences seems a bit too Orwellian, it seems. But, it’s now public news that Coca Cola will use neuromarketing in all quantitative ad performance projects in the coming year.

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Researchers study brain signals, physical reactions to predict TV ad success - Temple University News

Researchers study brain signals, physical reactions to predict TV ad success - Temple University News | Neuro and Marketing | Scoop.it

Researchers at Temple University’s Fox School of Business are conducting a comprehensive study to assess to what extent neurophysiological responses and other measures of reactions to advertisements can predict the sales performance of TV ads.

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Como ganhar a atenção de um cérebro multitasking | Marketeer

Como ganhar a atenção de um cérebro multitasking | Marketeer | Neuro and Marketing | Scoop.it

Um dos grandes desafios para as marcas é conseguir chegar ao cérebro do consumidor… e ganhar a sua atenção! Cérebro esse que é dinâmico e complexo, “que é capaz de distinguir o que é novo do que é habitual, que consegue criar coisas novas que automatiza para poder fazer multitasking e que generaliza com base no que já automatizou”.

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This Is How Your Brain Deals With Google And Facebook Ads - BuzzFeed

This Is How Your Brain Deals With Google And Facebook Ads BuzzFeed As advertisements become entangled with advice from a good friend and tap further into this realm of things-you-never-knew-existed-but-always-wanted, the data giants continue to...
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How B.C. Brands Can Succeed In 2013 - Huffington Post Canada (blog)

How B.C. Brands Can Succeed In 2013 - Huffington Post Canada (blog) | Neuro and Marketing | Scoop.it
How B.C. Brands Can Succeed In 2013 Huffington Post Canada (blog) Relevance in a marketing sense pertains to those brands that build a strong emotional relationship with their consumers, thinking less of scripting their product broadcast and more...
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Neuromarketing | The Barton Organization

Neuromarketing | The Barton Organization | Neuro and Marketing | Scoop.it

Marketing research that studies consumers’ cognitive, sensorimotor, and affective response to marketing stimuli is called Neuromarketing. It is all about understanding how the brain works and employing that understanding to improve both products and marketing regardless of the science used behind it.  This field of marketing uses technologies such as electroencephalography (EEG), Steady state topography (SST) and functional magnetic resonance imaging (fMRI) to learn why customers make the decisions they do and what part of the brain is telling them to do so.


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Octopi Neuro Design's curator insight, February 5, 2013 10:50 AM

So, we only use 5 percent of our conscious brain - what does the rest do then?!