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How Apple changed the world - 4 core marketing strategies of the tech icon

How Apple changed the world - 4 core marketing strategies of the tech icon | networking people and companies | Scoop.it

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind. No one can argue with the power that Apple has to sway millions of people into standing in line for hours in the bitter cold just to buy a phone.


Via ZAP s.a.
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ZAP s.a.'s curator insight, April 18, 2014 12:19 PM

More companies should establish this powerful message. "why". The Golden circle is the Marketing method used by Apple.

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The Future of Society and new ways of learning - Federico Pistono @ University Of Life Sciences Oslo

The pace of technological innovation is speeding up at an ever increasing rate. This is bringing unprecedented and incredibly rapid changes to the economy and society at large, particularly in the job market. 
Automation is removing jobs like never before, while comparatively few new jobs are being created by the new digital economy. This might be one of the greatest challenges that we've ever faced, but it could also represent our biggest opportunity. What can people and companies do right now to avoid being swept away by the exponentially increasing technologies that are coming to the market? What can governments do to provide for their people? What will be the future of work and of society? What will the transition look like, who will benefit from it, and who will be left behind? 


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How We'll Command the Future With Our Thoughts

How We'll Command the Future With Our Thoughts | networking people and companies | Scoop.it

The minds of man and machine suffer from a glaring disconnect: The inability to interface directly with one another. We have to use our hands, keyboards, and mice to issue commands to our robotic minions and they can only respond via physical sensory mediums. But we can do better. We can use our minds. In fact, we already are.


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Paul P Roberts's curator insight, October 18, 2013 5:26 PM

Given the notion that certain humans can do more than one thing at a time how will we deal with physcially doing one thing whilst be controlling something else?  Recreation and work both at the same time?

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World’s First Floating Wind-Current Turbine to be Installed Off Japanese Coast

World’s First Floating Wind-Current Turbine to be Installed Off Japanese Coast | networking people and companies | Scoop.it
Mitsui Ocean Development & Engineering Company is planning to test the world's first hybrid wind-current power generating system this year off the coast of Japan

Via Digital Sustainability, Lauren Moss
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Digital Sustainability's curator insight, May 15, 2013 9:27 AM

Offshore wind farms and tidal energy facilities harness the power of the wind and the ocean – but why should we have separate turbines for each task? Offshore technology company Mitsui is developing a hybrid wind-current power generating system that combines a floating vertical-axis wind turbine with an underwater turbine that generates power from ocean currents. The clever apparatus would cut down on material waste, and it could produce twice as much energy as a conventional wind turbine
.

Renewable energy developers strive for improved efficiency in the solar, wind and hydro power industries – and the hybrid wind-current system effectively doubles the efficiency of a typical wind or ocean current turbine. Mitsui Ocean Development & Engineering Company says the system will provide cost-effective power generation while having very little impact on the environment.

The turbines will be large in scale; according to NHK News, the wind turbine will be 47 meters (154 feet), and the underwater portion will have a diameter of 15 meters (49 feet). The turbines will be tested off the coast of Japan later this year. If they work as well as advertised, each turbine could generate enough energy to power 300 households.


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Google Buys Aerial Drone Company Titan Aerospace

Google Buys Aerial Drone Company Titan Aerospace | networking people and companies | Scoop.it
Despite rumors of Facebook acquiring aerial drone tech from Titan Aerospace, it seems Google has ultimately made the purchase.

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Rescooped by Margarida Sá Costa from Future Technology
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An introduction to Home Automation

An introduction to Home Automation | networking people and companies | Scoop.it
Home Automation is a term used to describe the
connection of various devices in your home into
a single network, its stems from a similar term
in general Building Industry called Building Automa

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Rescooped by Margarida Sá Costa from Tracking the Future
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Quantum Computers And The End Of Security

Quantum Computers And The End Of Security | networking people and companies | Scoop.it

Quantum computing and quantum communications; these concepts were invented just 30 years ago, after scientific journals refused to issue earlier publications regarding these subjects because it looked more like science-fiction. Nowadays, quantum systems really do exist, with some of them reaching the stage of commercial sales. Quantum computers raise and answer new questions in the security field, primarily in cryptography.


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IT's curator insight, October 11, 2013 11:46 PM

Kde bude člověk za 30 let s Quantem? ...