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Rescooped by Margarida Sá Costa from Social Content Technology Curation by Newsdeck
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How Apple changed the world - 4 core marketing strategies of the tech icon

How Apple changed the world - 4 core marketing strategies of the tech icon | networking people and companies | Scoop.it

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind. No one can argue with the power that Apple has to sway millions of people into standing in line for hours in the bitter cold just to buy a phone.


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ZAP s.a.'s curator insight, April 18, 2014 12:19 PM

More companies should establish this powerful message. "why". The Golden circle is the Marketing method used by Apple.

Rescooped by Margarida Sá Costa from Angel Investors Funding
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For venture investors, a startup's social-media efforts are a big deal

For venture investors, a startup's social-media efforts are a big deal | networking people and companies | Scoop.it

Better put your best foot forward on Twitter and Facebook. An investor might be watching.

A growing group of venture capitalists are taking social media into consideration before they decide to pour millions of dollars into a startup. They're checking how many online followers a company has, and how fast the numbers are growing. They're looking at the unfiltered consumer feedback companies get and how they respond. And they're assessing how creative startups are about managing marketing campaigns and leveraging their presence.

An impressive social-media effort, investors say, can show that a brand has a unique and appealing voice—and that it knows how to grab customers. And it can be the tipping point in the decision to back a startup.

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Via Marc Kneepkens
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Marc Kneepkens's curator insight, October 15, 2013 9:14 AM

Social media have taken a huge place into every aspect of our society. The way companies are dealing with that is important as well. Every aspect of your business is taken into consideration. They will even check the social media to check out your online behavior.

Rescooped by Margarida Sá Costa from visualizing social media
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | networking people and companies | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon, Lauren Moss
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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Rescooped by Margarida Sá Costa from Entrepreneurship
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How Entrepreneurs Think Differently And Why You Should Too

How Entrepreneurs Think Differently And Why You Should Too | networking people and companies | Scoop.it
How Entrepreneurs Think Differently And Why You Should Too

Entrepreneurs come in all shapes, sizes, genders and backgrounds. But despite the physical differe(...) (RT @CLarityBDS: Do you think like an entrepreneur?

Via TechinBiz, Solvene
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